Shopping for skincare and beauty products can be challenging for shoppers. Not only are there an abundance of product choices, but within them a multitude of personal considerations, such as skin type and tone, hair color, eye color and more. Before discovering the perfect product, shoppers tend to do a significant amount of research, which provides retailers with valuable clues that can be used to help shoppers hone in on a purchase.
Sigma Beauty and SkinCare by Alana are examples of two such retailers who are successfully using browse data to their advantage and to the advantage of their shoppers.
With Listrak's Browse and Abandon Campaign, it's all automated, freeing up our time to focus on other marketing plans we want to put in play. The entire process was fast and seamless - and it's paying off in a big way.
TONYA COMSTOCK, EMAIL MARKETING MANAGER, SIGMA BEAUTY
I am so appreciative to the entire team at Listrak for their help with our email marketing program. Specifically, I am continually impressed with their ability to help us personalize our emails and beauty pics for our customers.
JARED MITCHELL, OWNER, SKINCARE BY ALANA
Sigma Beauty was founded in 2009 and quickly grew into a well-known, international online beauty store, adding its first brick and mortar store in Mall of America and authorized dealers in more than 225 countries worldwide. With the motto "Innovating Beauty" and a mission of providing beauty enthusiasts with the latest in cosmetics, makeup brushes and brush care accessories, Sigma Beauty utilizes science and engineering to consistently present clients with state of the art products. Visit www.sigmabeauty.com to learn more.
Alana Mitchell’s goal is to improve the quality, appearance and health of her clients’ skin. A licensed medical esthetician, as well as wife and mother of two small children, Alana created SkinCareByAlana.com to offer a day spa experience through a website with personal help. Skincare by Alana offers over 300 quality, natural product lines and serves more than a million users worldwide. Alana is committed to helping customers avoid gimmicks and find the perfect products for their individual skincare needs. Visit skincarebyalana.com to learn more.