Google Delays its Third-Party Cookie Deprecation for A Third Time

Cookie deprecation is delayed, but this shouldn’t surprise marketers. Get a refresher on how third-party cookies affect Listrak solutions, and six strategies you can power with Listrak to collect customer data.

Upgrading to Shopify’s Checkout Extensibility

Shopify is investing in Checkout Extensibility as the sole way to customize Shopify Checkout moving forward. Here’s what you need to do to prepare for this upgrade.

Ensure Text Success… Prioritize Compliance!

Ensure your SMS programs are fully compliant. Our SMS experts have laid out the rules and guidelines you must follow in 2023 to stay in good standing with the major mobile carriers.

How to Maximize Your Drip Campaigns

Automated, or “drip” campaigns, are critical for driving both first-time conversions and repeat buyers. Make the most of your automated campaigns with these strategies.

Good Design is Accessible Design

In today's world, it's essential for designers and developers to prioritize accessible design in their work. Learn all about accessibility, the classifications of disability, and the levels of compliance.

Strategies For Accelerating SMS List Growth

Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.

Q1 To-Do: Prioritize Retention

Retention efforts are an essential marketing strategy all year, but Q1 is the perfect time to prioritize it as a focus. Get tips to reconnect with your best customers, newly subscribed contacts, and recent purchasers.

Spring Cleaning

Spring cleaning comes in many forms! For digital marketers it’s time to review the basics of your cross-channel marketing strategies - lists, SMS compliance, and account settings - to ensure maximum performance and efficiency.

Learn More About Your SMS Subscribers Through Data Acquisition Campaigns

Truly understanding your SMS subscribers can pay off in spades across your digital marketing strategies, and it helps build customer lifetime value. Learn all about the zero-party data collection best practice Data Acquisition Campaign

Text Message Marketing Trends To Consider This Year

We’re excited to launch our SMS Creative Portfolio & Lookbook! This new resource will inspire your SMS messages with creative best practices. From it, we’ve pulled together 5 trends we are seeing this year in SMS messaging.

Compliance News: Florida Telephone Solicitation Act Takes Off

FTSA is a state-level legislation you should be aware of. Learn more about it and what you should include in your messaging strategy to avoid potential legal claims.

Things to Consider When Starting a Marketing Platform Evaluation

Starting a marketing platform evaluation? Get tips, advice, and questions to ask during your search. Finding the right vendor can be challenging, but the rewards are high when you select right!

Maximize SMS Engagement with Transactional Messaging

Providing your customers order updates via SMS is efficient, easy, and makes for a great overall experience. Learn all about Transactional SMS and take the steps we’ve laid out to start implementing these messages.

Six Critical Automations For SMS Success & Growth

SMS-triggered automations are seeing increased engagement and revenue potential. Learn the big six you need to implement to elevate your cross-channel strategy this year.

Bad Practice: Understanding (& Avoiding) SMS Grey Routes

Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.

New Year New Goals: Setting Up a Successful 2024

All eyes are on 2024. Learn what our retail experts predict the year will bring to the industry.

Strategy Guide: Reducing List Churn Within Your Cross-Channel Marketing Program

List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.

End the Year Strong: Reviewing Your 2023 Holiday Results

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.

The 2023 BFCM Star: Text Message Marketing

Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.

BFCM 2023: A High-Level Recap

The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.

Build SMS Engagement from the Start with Contact Cards

Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.

Taking Your SMS Program from Launch to Scale

Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.

Canadian Compliance Changes Coming December 1

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.

Drive Repeat Purchases with Your Cross-Channel Marketing Program

Repeat purchases are as crucial as the first purchase in helping you achieve your revenue goals. Learn best-in-class campaigns, segmentation, and cross-channel efforts to drive loyalty and conversions.

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