Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.

Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.

Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.

An SMS program's overall growth depends on a strong list and a consistent focus on acquiring new subscribers.

Segmentation is an important strategy in any digital channel and it’s powerful within SMS to maximize volume and engagement. Learn how to segment your SMS list with these 3 strategies.

Welcome to our Project Launchpad Blog Series. Here we are breaking down the tips, tricks, and tools you need to exceed your aggressive 2021 revenue goals.

As more and more brands add SMS to their digital marketing suite, it’s more important than ever to deliver the right message, to the right audience, at the right time.

Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.

Believe it or not, there’s a lot more to do with triggers, and it’s coming in 2021. See what is available now and what is coming later this year.

There is more you can do with broadcast messages. Don’t get comfortable using just one or two tools in your toolbox. Listrak makes it easy to level up your emails and maximize results.

Step #1 in the 2021 Success Plan. Most retailers aren’t doing enough when it comes to identification & acquisition. Learn how to be strategically assertive in 2021.

2020 was anything but ordinary. Look back at the data and learn the four key lessons retail marketers need to take forward this year.