Google’s Move to GA4: How To Stand Up GA4
We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.
Read StoryGoogle’s Move to GA4: Why You Should Switch Now
On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.
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Listrak Earns G2 Accolades for Identity Resolution and More
Once again, Listrak has been named a Leader and High Performer in multiple categories by G2, even beating out all other Identity Resolution competitors on G2’s Relationship Index.
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The Listrak AI Assistant for Text Message Marketing
Cutting-edge Generative AI technology to assist you in generating personalized SMS and MMS copy in seconds.
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Effectively Using Incentives in Your SMS Program
The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.
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Accelerating Engagement Within Your SMS Program
Discover how to accelerate customer engagement via the SMS channel, with segmentation, first-party data, automation, and conversational marketing strategies.
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Maintaining Engagement and Frequency Compliance with Your SMS Broadcast Sends
Learn the established frequency compliance rules and our recommendations for best practice strategies to maintain and maximize subscriber engagement and ensure you stay in good standing with major mobile carriers.
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A Strong Start – Q1 2023 Benchmark Data
With Q1 behind us, we’re looking at how things are shaping up this year and where to focus your Test Message Marketing program from here.
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Triggered Automations Every SMS Program Needs
As you strive to connect with your customers when and where they show interest across the customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes ROI potential.
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Top Performing Strategies to Grow Your SMS List
Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.
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Maximize Your ROI with Cross-Channel Tools & Strategies
Email and SMS are essential in reaching your customers and prospects. Learn to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.
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Building an Engaged, Cross-Channel List
A marketing program is only as strong as its subscribers. Learn how to grow your email and SMS lists concurrently with our best-in-class strategies and examples.
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Compliance For SMS Acquisition
Learn all the must-haves and must-dos for SMS Acquisition compliance, to ensure your new subscribers are clear on your sending expectations and so you stay in good standing with the mobile carriers.
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The 5 Keys to SMS Success
Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.
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Ensuring A Fully Compliant Program In 2023
Ensure your SMS programs are fully compliant. Our SMS experts have laid out the rules and guidelines you must follow in 2023 to stay in good standing with the major mobile carriers.
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The Power of Transactional SMS
Increase channel engagement and overall customer satisfaction by using SMS to send critical and highly valued order-related messages and other notifications to subscribers of your program.
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The 10 Most Important Email Design Best Practices
What makes an email marketing campaign successful? There are a lot of different stars that must align to optimize conversions and revenue, but one great place to start is your email design.
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Post-Holiday: Three Things You Need to Do to Start the Year Off Right
Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.
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Listrak Named a 2022 Best Place to Work
This award honors exceptional employers in Pennsylvania based on direct employee perspective and experience.
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How to Stay Compliant with Website Data Privacy Laws (and Avoid 7-Figure Fines) with Listrak
The latest data privacy ruling, CA Supreme Court vs. Sephora, is a wake-up call for retailers putting off CCPA and GDRP compliance. Learn what you must do now.
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Text Message Tap-to-Join Mobile Popup
Acquire SMS subscribers quickly and easily. Use Listrak’s Tap-to-Join Editor to create Mobile Pop-ups without coding. Learn best practices for design, content, and compliance in this blog
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Listrak named a Leader and High Performer by G2
We are proud to announce that Listrak has been named a LEADER in multiple categories in G2’s Summer Report thanks to our great clients and their ongoing satisfaction!
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5 Strategies for Next Level Retail Marketing Automation in 2022
Marketers love to see consistent growth. And for many years, retail marketing automation provided just that: consistency.
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