The Listrak Blog

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

Holiday

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!

Posted on 
Oct 29, 2019
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Corporate

The California Consumer Privacy Act

At Listrak, we’re committed to the success of our clients, which is why it is imperative to understand the California Consumer Privacy Act (CCPA).

Posted on 
Aug 26, 2019
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CRM

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Posted on 
May 10, 2019
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CRM

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Posted on 
May 10, 2019
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CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
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CRM

CDP or CRM? What do retailers really need?

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).

Posted on 
Feb 5, 2019
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Partner

The State of Marketing: Q&A with Kate Levin of Bread

Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple

Posted on 
Oct 1, 2018
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Mobile Milestones: A 2017 Holiday Recap

63% of smartphone owners reached for their mobile devices to make holiday purchasing decisions in 2017.

Posted on 
Aug 22, 2018
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Infographic

Mobile Milestones: A 2017 Holiday Recap

2017 HOLIDAY MOBILE MILESTONES

Posted on 
Aug 22, 2018
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Holiday

Mobile Holiday Trends and Tactics

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Posted on 
Aug 20, 2018
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Holiday

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Posted on 
Aug 20, 2018
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Holiday

Holiday Strategies Unwrapped

Listrak’s approach to AI2 integrates artificial intelligence and actual intelligence to create a seamless, omnichannel experience for retail customers.

Posted on 
Aug 20, 2018
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Holiday

The Do’s and Don’ts of Holiday Email Campaigns

This blog post comes from Alison Lyne, Sr. Marketing Manager at Persado.

Posted on 
Aug 20, 2018
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Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
Aug 14, 2018
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Strategy and Tactics

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.

Posted on 
Jul 24, 2018
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Strategy and Tactics

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady stream of traffic every day, and popups are a fantastic strategy to help turn that website traffic into subscribers and regular purchasers.

Posted on 
Jul 23, 2018
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Partner

The State of Marketing: Q&A with Ivan Silva of Virid

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid.

Posted on 
Jul 12, 2018
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Partner

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.

Posted on 
Jun 19, 2018
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Strategy and Tactics

Enhancing Replenishment Campaigns with CRM Data

We are all too busy. That’s not a cliché. It’s the truth. Between balancing professional, social and family life, our valuable time is indeed at a premium today.

Posted on 
Jun 14, 2018
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Partner

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions

Posted on 
May 31, 2018
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Partner

The State of Marketing: Q&A with Nicolas Chammas of Persado

Listrak and Persado recently announced a strategic integration, combining Persado’s AI-generated marketing language with Listrak’s automation and analytics platform. Sounds like a winning combination.

Posted on 
May 30, 2018
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
May 15, 2018
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Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
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Strategy and Tactics

Peeling Away the CRM Layers

To truly gain an understanding of your customers and to talk to them on a much more personal level, you need to ask the right questions of your data.

Posted on 
Apr 26, 2018
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Strategy and Tactics

5 Tips to Prepare Your Business for GDPR

The General Data Protection Regulation, or GDPR, goes into effect on May 25, 2018. Are you ready? Here are 5 tips you can use to help prepare for GDPR.

Posted on 
Apr 23, 2018
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Life at Listrak

At Listrak, people come first. We're committed to attracting and retaining best-in-class talent to provide only top services for our clients. That means providing only the best for our employees too.