The Listrak Blog

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

Holiday

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!

Posted on 
Oct 29, 2019
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Corporate

The California Consumer Privacy Act

At Listrak, we’re committed to the success of our clients, which is why it is imperative to understand the California Consumer Privacy Act (CCPA).

Posted on 
Sep 30, 2019
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Holiday

Holiday Email Design: How to Stay Festive Without Losing Your Brand

Developing an email marketing strategy around the holidays has never been easier. 

Posted on 
Sep 12, 2019
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
Aug 15, 2019
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Holiday

What We Learned from Prime Day: Apply to Your Holiday Strategy

Amazon's 30 hour sale has ended, and while the online retailer doesn't release sales data, it did release a statement saying yesterday was its biggest shopping event in its history, even bigger than 2016 Black Friday and Cyber Monday results.

Posted on 
Jun 2, 2019
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Holiday

To Gobble or Not to Gobble: Thanksgiving Subject Lines

Don’t miss out on increased holiday sales: make sure your email subject lines stand out from the crowd. 

Posted on 
Jun 2, 2019
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Strategy and Tactics

Leveraging Email Acquisition Techniques to Grow Your Email List

Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them.

Posted on 
Jun 2, 2019
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Channel

Making Twitter a Part of your Email Acquisition Strategy

Using the fast-pace, newsworthy platform to turn followers into subscribers.

Posted on 
Jun 2, 2019
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Design

Mobile is Takes Over Thanksgiving and Cyber Monday

A little over two months ago Lane Bryant began sending emails in a slimmer format.

Posted on 
Jun 2, 2019
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CRM

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Posted on 
May 10, 2019
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CRM

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Posted on 
May 10, 2019
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CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
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CRM

CDP or CRM? What do retailers really need?

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).

Posted on 
Feb 5, 2019
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Partner

The State of Marketing: Q&A with Kate Levin of Bread

Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple

Posted on 
Oct 1, 2018
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Mobile Milestones: A 2017 Holiday Recap

63% of smartphone owners reached for their mobile devices to make holiday purchasing decisions in 2017.

Posted on 
Aug 22, 2018
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Infographic

Mobile Milestones: A 2017 Holiday Recap

2017 HOLIDAY MOBILE MILESTONES

Posted on 
Aug 22, 2018
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Holiday

Mobile Holiday Trends and Tactics

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Posted on 
Aug 20, 2018
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Holiday

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Posted on 
Aug 20, 2018
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Holiday

Holiday Strategies Unwrapped

Listrak’s approach to AI2 integrates artificial intelligence and actual intelligence to create a seamless, omnichannel experience for retail customers.

Posted on 
Aug 20, 2018
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Holiday

The Do’s and Don’ts of Holiday Email Campaigns

This blog post comes from Alison Lyne, Sr. Marketing Manager at Persado.

Posted on 
Aug 20, 2018
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Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
Aug 14, 2018
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Strategy and Tactics

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.

Posted on 
Jul 24, 2018
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Strategy and Tactics

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady stream of traffic every day, and popups are a fantastic strategy to help turn that website traffic into subscribers and regular purchasers.

Posted on 
Jul 23, 2018
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Partner

The State of Marketing: Q&A with Ivan Silva of Virid

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid.

Posted on 
Jul 12, 2018
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Partner

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.

Posted on 
Jun 19, 2018
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