posted on
February 15, 2024

Things to Consider When Starting a Marketing Platform Evaluation

Starting a marketing platform evaluation? Get tips, advice, and questions to ask during your search. Finding the right vendor can be challenging, but the rewards are high when you select right!
posted on
February 2, 2024

Maximize SMS Engagement with Transactional Messaging

Providing your customers order updates via SMS is efficient, easy, and makes for a great overall experience. Learn all about Transactional SMS and take the steps we’ve laid out to start implementing these messages.
posted on
February 2, 2024

Six Critical Automations For SMS Success & Growth

SMS-triggered automations are seeing increased engagement and revenue potential. Learn the big six you need to implement to elevate your cross-channel strategy this year.
posted on
February 2, 2024

Bad Practice: Understanding (& Avoiding) SMS Grey Routes

Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.
posted on
December 18, 2023

New Year New Goals: Setting Up a Successful 2024

All eyes are on 2024. Learn what our retail experts predict the year will bring to the industry.
posted on
December 16, 2023

Strategy Guide: Reducing List Churn Within Your Cross-Channel Marketing Program

List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.
posted on
December 15, 2023

End the Year Strong: Reviewing Your 2023 Holiday Results

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.
posted on
December 13, 2023

The 2023 BFCM Star: Text Message Marketing

Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.
posted on
December 12, 2023

BFCM 2023: A High-Level Recap

The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.
posted on
November 22, 2023

Build SMS Engagement from the Start with Contact Cards

Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.
posted on
November 22, 2023

Taking Your SMS Program from Launch to Scale

Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.
posted on
November 7, 2023

Canadian Compliance Changes Coming December 1

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.
posted on
November 7, 2023

Drive Repeat Purchases with Your Cross-Channel Marketing Program

Repeat purchases are as crucial as the first purchase in helping you achieve your revenue goals. Learn best-in-class campaigns, segmentation, and cross-channel efforts to drive loyalty and conversions.
posted on
October 13, 2023

Take Your Text Message Marketing Program Down Under

Listrak offers Australia international Text Message Marketing service as part of our commitment to a global SMS presence for our retail clients. Learn how to get started.
posted on
October 10, 2023

Listrak’s GXP Tops G2 Identity Resolution Indexes for Fall

G2 has awarded Listrak the top spot among identity resolution providers across all Fall Indexes: Relationship, Results, Usability, and Implementation.
posted on
October 10, 2023

What Listrak Can Do for Your Business, According to Forrester – Part II

Forrester’s Total Economic Impact of Listrak study outlined how Listrak’s unified platform and industry-leading service could save you 35% on marketing tool spend and 20% on campaign team time.
posted on
October 9, 2023

What Listrak Can Do for Your Business, According to Forrester – Part I

Forrester uncovered the many benefits clients can expect from their partnership with Listrak, including revenue growth: namely, a 45% increase in email revenue and a 40% increase in SMS revenue.
posted on
October 5, 2023

Plan An Effective Holiday Cross-Channel Marketing Calendar

Crafting an impactful strategy that will cut through the holiday message clutter can be overwhelming. Follow our six critical expert tips to ensure an effective strategy.
posted on
October 4, 2023

Understanding Gmail’s New ‘Bulk Sender’ Requirements

Gmail has announced new compliance rules for bulk email senders. Ensure you’re meeting the updated requirements for unsubscribe links and authentication before these changes go into effect on February 1, 2024.
posted on
October 3, 2023

Cybersecurity Awareness Month

Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.
posted on
September 22, 2023

Formatting Top-Performing Texts

Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.
posted on
September 20, 2023

Seamlessly Integrate Listrak + Twilio Segment

Great news! You can now share first-party data seamlessly between Listrak and Twilio Segment. Learn how to enable Listrak as an Event Cloud Source or as a Destination and take your digital marketing campaigns to the next level.
posted on
September 8, 2023

Effectively A/B Split Testing Your Email & SMS Programs

Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.
posted on
September 8, 2023

Metrics For Success: Measuring Cross-Channel Performance

Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.

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