Using Transactional SMS to Boost Engagement and ROI
Explore how to optimize transactional messages to take your SMS program to the next level.
Read StoryHow SMS Info Campaigns Lead to More (and Better) Customer Engagement
Learn how to use SMS Info campaigns in your mobile program.
Read Story
Why Now is the Time to Consolidate your Digital Marketing Tools
A single platform can give you the complete picture of channels, engagement, and attribution.
Read Story
SMS Marketing Best Practices: Send Frequency & Compliance
With the pandemic increasing smartphone usage (US adults averaged over three hours per day in 2020), text messages are surging in popularity.
Read Story
How Influencer Marketing Unlocks Hidden Revenue in the Beauty Space
Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.
Read Story
Powering Your Mobile Marketing Campaigns with Confidence: The Importance of Working with a Tier 1 Aggregator
As a marketer, when you orchestrate your cross-channel marketing campaigns, providing the right message at the right time over the right channel to the right person is your ideal goal...
Read Story
Post-Holiday: Three Things You Need to Do to Start the Year Off Right
Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.
Read Story
iOS 15 Email Privacy Updates
We’re breaking down Apple’s recent email privacy announcements to help you understand and prepare for changes to engagement metrics: The Open Rate and the Read Rate.
Read Story
6 Loyalty Types That Improve Customer Engagement
6 Types of Loyalty To Improve Customer Engagement
On average, loyal customers are worth 10x as much as their first purchase. Isn’t this reason enough to focus on customer retention?!
Read Story
Why SMS is the Perfect Channel for Alert Messages
90% of text messages are opened within just 3 minutes of delivery, making Back in Stock, Price Drop, and Low Inventory messages perfect for sending through SMS.
Read Story
Using Coupons in SMS Campaigns
Are you inadvertently training your customers to only purchase with a coupon? Learn how to balance your SMS marketing calendar.
Read Story
Perry Ellis International Improves Business Agility
Perry Ellis consolidates all five brands to Listrak and doesn’t miss a beat with a rapid and smooth migration.
Read Story
Supreme Court Decision Not Necessarily Open Season for Changes to SMS Marketing Campaigns
Learn how the Supreme Court ruling in Facebook Inc. v. Duguid, et al. factors into SMS campaign updates you may be considering.
Read Story
Use SMS to Engage with Customers Post-Purchase
Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.
Read Story
What Makes Your SMS Subscribers Click? Learn their preferences with A/B Split Message Testing
What Makes Your SMS Subscribers Click?
Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.
Read Story
Leveraging Text Messaging for Shopping Cart Abandonment
Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.
Read Story
How to Foster List Growth Quickly
An SMS program's overall growth depends on a strong list and a consistent focus on acquiring new subscribers.
Read Story
Lolë Sends Personalized, Multi-Language Messages
Listrak’s technology and expertise help Lolë increase engagement globally.
Read Story
Getting Started with SMS Segmentation
Segmentation is an important strategy in any digital channel and it’s powerful within SMS to maximize volume and engagement. Learn how to segment your SMS list with these 3 strategies.
Read Story
Project Launchpad: Cross-Channel
Welcome to our Project Launchpad Blog Series. Here we are breaking down the tips, tricks, and tools you need to exceed your aggressive 2021 revenue goals.
Read Story
Automated and Recurring SMS Opportunities
As more and more brands add SMS to their digital marketing suite, it’s more important than ever to deliver the right message, to the right audience, at the right time.
Read Story
Project Launchpad: Active Personalization
Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.
Read Story
Project Launchpad: Behavioral Triggers
Believe it or not, there’s a lot more to do with triggers, and it’s coming in 2021. See what is available now and what is coming later this year.
Read Story
Project Launchpad: Broadcast Campaigns
There is more you can do with broadcast messages. Don’t get comfortable using just one or two tools in your toolbox. Listrak makes it easy to level up your emails and maximize results.
Read Story
Project Launchpad: Identification and Acquisition
Step #1 in the 2021 Success Plan. Most retailers aren’t doing enough when it comes to identification & acquisition. Learn how to be strategically assertive in 2021.
Read Story
.png)
