Strategy and Tactics
- posted on
April 13, 2020

Retailers Adapting and Giving Back During an Unprecedented Time

Infographic
- posted on
March 24, 2020

eCommerce in the wake of COVID-19

Strategy and Tactics
- posted on
March 17, 2020

Communicating With Your Customers During COVID-19

Using email to effectively communicate with your customers during an unprecedented time.
Mobile Marketing
Mobile Marketing
- posted on
February 12, 2020

Why You Need to Get Moving on SMS Marketing

While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.
Channel
Channel
- posted on
November 28, 2019

7 Ways to Use Transactional SMS Messaging in 2020

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message.
Holiday
- posted on
October 29, 2019

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!
Corporate
- posted on
September 30, 2019

The California Consumer Privacy Act

At Listrak, we’re committed to the success of our clients, which is why it is imperative to understand the California Consumer Privacy Act (CCPA).
Design
- posted on
August 15, 2019

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?
Channel
- posted on
August 12, 2019

SMS & MMS Marketing: Mobile Strategies for 2020

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)
CRM
- posted on
May 10, 2019

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.
CRM
- posted on
May 10, 2019

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.
CRM
- posted on
May 10, 2019

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.
CRM
- posted on
February 5, 2019

CDP or CRM? What do retailers really need?

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).
Strategy and Tactics
- posted on
November 25, 2018

5 Retail Marketing Strategies and Tactics

Retail marketing has become a multichannel marketing environment, learn how you can stay current.
Deliverability
- posted on
November 18, 2018

Let’s Talk About Spam Filters and How They Affect Your Email Marketing

How to get marketing emails to your subscriber’s inbox every time.
Strategy and Tactics
- posted on
October 21, 2018

Amazon Prime: A Look Back at the History of the Retail Giant

From an online book retailer to hosting one of the most shopped online events -- how did Amazon get here?
Strategy and Tactics
- posted on
October 21, 2018

Awaken Your Unsubscribes

Don’t write your unsubscriber list off quite yet, you have a chance to bring them back.
Partner
- posted on
October 1, 2018

The State of Marketing: Q&A with Kate Levin of Bread

Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple
Infographic
- posted on
August 22, 2018

Mobile Milestones: A 2017 Holiday Recap

2017 HOLIDAY MOBILE MILESTONES

Life at Listrak

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