The Listrak Blog

We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.

Mobile Marketing

Why You Need to Get Moving on SMS Marketing

While email remains a critical channel for retailers during the holidays season, integrating SMS into your marketing strategy can significantly impact consumer engagement and ROI.

Posted on 
Feb 12, 2020
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Holiday

8 Email Strategies to Stand Out on Black Friday & Cyber Monday

Strategies to help retailers break through the noise and stand out in the inbox on Black Friday and Cyber Monday!

Posted on 
October 29, 2019
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Corporate

The California Consumer Privacy Act

At Listrak, we’re committed to the success of our clients, which is why it is imperative to understand the California Consumer Privacy Act (CCPA).

Posted on 
September 30, 2019
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
August 15, 2019
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Channel

Mobile Marketing Strategies: Using SMS and MMS Together

SMS (Short Message Service) is essentially a 160-character text message that may include links whereas MMS (Multimedia Messaging Service)

Posted on 
August 12, 2019
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CRM

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Posted on 
May 10, 2019
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CRM

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Posted on 
May 10, 2019
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CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
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CRM

CDP or CRM? What do retailers really need?

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).

Posted on 
February 5, 2019
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Strategy and Tactics

5 Retail Marketing Strategies and Tactics

Retail marketing has become a multichannel marketing environment, learn how you can stay current.

Posted on 
November 25, 2018
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Deliverability

Let’s Talk About Spam Filters and How They Affect Your Email Marketing

How to get marketing emails to your subscriber’s inbox every time.

Posted on 
November 18, 2018
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Strategy and Tactics

Amazon Prime: A Look Back at the History of the Retail Giant

From an online book retailer to hosting one of the most shopped online events -- how did Amazon get here?

Posted on 
October 21, 2018
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Strategy and Tactics

Awaken Your Unsubscribes

Don’t write your unsubscriber list off quite yet, you have a chance to bring them back.

Posted on 
October 21, 2018
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Partner

The State of Marketing: Q&A with Kate Levin of Bread

Bread partners with all kinds of retailers to offer pay-over-time financing solutions by offering simple

Posted on 
October 1, 2018
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Infographic

Mobile Milestones: A 2017 Holiday Recap

2017 HOLIDAY MOBILE MILESTONES

Posted on 
August 22, 2018
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Holiday

Mobile Holiday Trends and Tactics

Last holiday season, mobile saw impressive engagement as more customers reached for their smartphones to shop online. Mobile sales alone rose 40% last Q4 compared to the previous year

Posted on 
August 20, 2018
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Holiday

Ten Tips for the Perfect Gift Giving Guide

Gift guides can provide a big lift during the holiday shopping season. The trick is to keep them relevant. Here are some tips to help yours stand out among the crowd.

Posted on 
August 20, 2018
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Holiday

Holiday Strategies Unwrapped

Listrak’s approach to AI2 integrates artificial intelligence and actual intelligence to create a seamless, omnichannel experience for retail customers.

Posted on 
August 20, 2018
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Holiday

The Do’s and Don’ts of Holiday Email Campaigns

Improve your holiday email marketing to boost your eCommerce sales.

Posted on 
August 20, 2018
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Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
August 14, 2018
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360 Customer Profile

Digital Outlook: Thoughts from Industry Leaders

Thoughts, Ideas, and Revelations from Forrester Marketing 2016 and Mcommerce Summit

Posted on 
August 7, 2018
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Strategy and Tactics

Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs.

Posted on 
July 24, 2018
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Strategy and Tactics

Think Outside the Box: Unique Popup Strategies to Increase Acquisition

We’ve always been a fan of on-site acquisitions – especially popups. Your website gets a steady stream of traffic every day, and popups are a fantastic strategy to help turn that website traffic into subscribers and regular purchasers.

Posted on 
July 23, 2018
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Partner

The State of Marketing: Q&A with Ivan Silva of Virid

Being a leading eCommerce technology provider for retail brands is a common denominator shared by Listrak and partner Virid.

Posted on 
July 12, 2018
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Partner

Luxury Experts Share Their UX Insights

Not so long ago, luxury brands never thought it would be possible to convince one of their shoppers to purchase high-end merchandise online.

Posted on 
June 19, 2018
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