Amazon Prime Day 2025 is shaping up to be the biggest yet, now stretching across four full days: July 8-11. That’s 96 hours of nonstop shopping – and with consumers already in deal-hunting mode, brands across all industries should be ready to capitalize on the momentum, even if they’re not selling on the platform.

At Listrak, we’ve seen clients unlock major gains in traffic, conversions, and engagement by activating timely email and SMS campaigns during this period. From branded promos and flash sales to re-engagement flows, the right cross-channel strategy can help your brand own the moment and turn this year’s Prime Week into your biggest opportunity of the summer.

Keep reading to discover the strategies and creative inspiration Listrak experts recommend to help your brand make the most of the Prime buzz.

Prime Day 2024 by the Numbers

Before we get into strategies, let’s look at the data:

• $14.2 billion in U.S. Prime Day sales (up 11% YoY)
• 88% of Prime members shopped the event
• Amazon saw conversion rates up +19% on Day 2 of the 48-hr. event
• 34% of shoppers said the experience didn’t live up to the hype—opportunity for DTC brands

What does this mean? Consumers are already in a buying mood. Your goal is to channel that intent into your own owned channels.

Why Prime Day 2025 Is a Can't-Miss Opportunity

Prime Day isn't just an Amazon holiday. It's become a shopping event consumers are conditioned to expect, much like Black Friday or Cyber Monday.

The psychological power of urgency, scarcity, and FOMO that Amazon triggers applies to everyone. That means your brand can:

• Get in front of high-intent buyers
• Win conversions without competing on price alone
• Grow your email/SMS lists with exclusive access and gated deals
• Build momentum for Q4 by acquiring new customers early

Prime Day Strategies for Email + SMS Success

1. Host Your Own Prime Event

• Run a sitewide flash sale that mirrors Amazon's timeline. Frame it as your own:
  
  • "Our Biggest Summer Sale – No Membership Required!"
  • "Our Sale, Your Prime Time"
  • "It’s Prime Time to Save X% OFF"

• Use messaging that positions your brand as a better alternative:
  
  • "Shop direct and save 20%"
  • "Deals Straight from the Source"
  • "Support Local"
  • "Big Retail Can’t Beat This"

2. Leverage Smart Segmentation

• Email: Target lapsed buyers, cart abandoners, and high AOV segments with tailored messaging
• SMS: Send VIP customers early access codes or real-time stock alerts

3. Create Prime-Inspired Creative

• Use countdown timers, urgency banners, and daily deal graphics
• Test subject lines like:
  
  • "Prime Deals Without Amazon? Yes."
  • "Why Wait? Prime-Time Deals Just Dropped"
  • "A Prime Time to Stock Up"
  • "Surprise on the Website!"

4. Time Your Sends Strategically

• Industry data shows that Prime Day traffic spikes between 8 PM and midnight and remains strong the following morning.
• Use email for teaser campaigns and midnight launches
• Use SMS for real-time nudges, like "Just dropped: your X% off code."

5. Integrate Paid and Affiliate Channels

• Run retargeting and paid search/social ads alongside your promotions
• Collaborate with affiliates or influencers who can promote your Prime Day alternative with exclusive codes

6. Post-Event Follow-up

• Email/SMS reminders for extended offers
• Send personalized "missed out?" follow-ups to non-buyers
• Share user-generated content and reviews for social proof

Pro Tip: Build Momentum for Q4

Brands that lean into Prime often see a halo effect that boosts Q3 performance and sets the stage for holiday success. This is your opportunity to:

• Test creative, subject lines, offers, and send times
• Expand your subscriber base
• Increase buyer familiarity with your brand

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Make Prime Week 2025 a performance-driving moment that sets you up for a strong Q3 and a high-performing holiday season. Whether you’re planning your first campaign or leveling up from last year, now is the time to act. Need support? Connect with your Listrak account manager to start building your Prime strategy today.