Turn Shopper Behavior Into Measurable Growth

Listrak’s data gives retailers a clear view of performance across channels, so you can benchmark against industry trends, uncover opportunities, and deliver personalized experiences that drive revenue. Track your performance quarter-by-quarter in real time and turn insights into action.

Overall Performance Trends

Digital Messaging Benchmarks
Email
Click-through Rate (%)
Conversion Rate (%)
Revenue per Message ($)
SMS
Click-through Rate (%)
Conversion Rate (%)
Revenue per Message ($)

Performance Reporting Terminology

Clickthrough Rate (CTR):

The percentage of recipients who clicked a link within a message, relative to the total number of messages sent.Formula: CTR = (Unique Clicks ÷ Total Sends) × 100

Conversion Rate (CVR):

The percentage of website visits that result in a completed order.Formula: CVR = (Total Orders ÷ Total Visits) × 100

Revenue Per Send (RPS):

The average revenue generated per message sent in an email, SMS, or marketing campaign.
Formula: RPS = Total Revenue ÷ Total Messages Sent

N/A: Indicates data could not be provided due to limited information available.

Accelerate your growth and maximize revenue