Listrak’s data gives retailers a clear view of cross-channel performance, so you can benchmark against industry trends, track performance quarter by quarter, and turn insights into action.
The percentage of recipients who clicked a link within a message, relative to the total number of messages sent.Formula: CTR = (Unique Clicks ÷ Total Sends) × 100
The percentage of website visits that result in a completed order.Formula: CVR = (Total Orders ÷ Total Visits) × 100
The average revenue generated per message sent in an email, SMS, or marketing campaign.
Formula: RPS = Total Revenue ÷ Total Messages Sent
N/A: Indicates data could not be provided due to limited information available.
Access Listrak’s Full 2026 Cross-Channel Benchmark Report for a comprehensive view of performance across the year.
