Since partnering with Listrak in June 2025, Stateside Vodka has grown its email list by 55% and lifted July and August email revenue 69% year over year, while expanding its DTC business nationwide.
Stateside Vodka was founded in 2015 in Philadelphia based on a bold vision: to make the highest quality vodka in the United States, and in just over a decade, Stateside has become one of America’s fastest-growing alcohol brands.
Stateside is known for its premium beverages – Stateside Vodka, Stateside Sodas, and Surfside Iced Teas and Lemonades, which are now sold in all 50 states and on 10 Caribbean islands, in more than 130 sports stadiums, and at more than 3,000 golf courses.
To help expand its DTC business nationwide, Stateside selected Listrak as its cross-channel marketing partner in June 2025 and has seen rapid year-over-year growth.
Since the launch of its collaboration with Listrak last year, Stateside’s ecommerce platform has grown through strong seasonal performance and quick-to-sell-out merch sales. Stateside’s list has grown by 55%.
Stateside partners with Listrak to grow its merchandise sales via targeted promotion and segmentation. The new vertical includes lifestyle merchandise, graphic tees and summer accessories such as inflatable cans. Stateside also partnered with Listrak on the recent launch of Super Lyte Vodka + Ade.
Summer is a key season for Stateside’s beverage brands and merchandise sales. From June 21 to August 20, Stateside grew email revenue 19% year over year, with July and August alone up 69% on the same period in 2025.
Automated email campaigns generated 28% of total email revenue over the same period, up from 4% the previous summer, and revenue from Listrak’s product recommendations grew 202% year over year.
“Our partnership with Listrak is creating so much success as we grow our DTC ecommerce business nationally, with especially remarkable results during the key summer season,” said Mallory Beattie, Senior Manager of Digital Commerce, Stateside Brands. “In addition to helping grow our lists, drive brand awareness, and segment geographically, Listrak is an exceptional consultative partner in so many ways, and we look forward to more great things to come!”
