Guides and Reports

A practical resource for new and experienced SMS marketers to build and maintain compliant programs with confidence.

Gain powerful insights from 13 retail verticals on how brands navigate the competition using data – then refine your email and SMS strategies for better engagement and results.

Stay ahead in beauty and fashion with exclusive insights, trends, and benchmarks to enhance engagement, boost conversions, and drive growth.

Unlock insights from Listrak’s client survey, paired with expert guidance, to confidently navigate 2025’s marketing challenges and opportunities.

Listrak uses AI Identity Resolution to seamlessly stitch multiple email addresses, mobile numbers, browsers, devices and all customer data into a single person.

Email addresses, phone numbers, device IDs and other customer data is scattered throughout various platforms. There is no central place to see, manage and understand customer profiles.

Text message marketing poses higher costs due to mobile carriers and associated fees. SMS platforms often prioritize volume, leading to inflated marketing budgets.

Customers expect personalized experiences, yet many brands struggle due to using multiple platforms or basic functionality, leading to issues like duplicates, misdirected messages.

Customer data only provides revenue results when you can act on it. Marketers struggle to turn large data sets into automated campaigns that engage customers.

Retailers need a solution to showcase the most captivating products to customers, tailored to their specific stage in the purchasing journey.

Listrak is trusted by over 1,000 retailers and brands for best-in-class enterprise scale and security delivering, billions of cross-channel messages through our owned infrastructure.

Learn which messaging campaigns really move the needle for retailers and brands. Use this report to shape your 2024 strategy.

According to the Forrester Consulting Total Economic Impact™ study commissioned by Listrak, a partnership with Listrak drives revenue and reduces spend for Retailers and Brands.

Get cross-channel strategies and messaging inspiration to help you engage your customers March–early June.

Look back at 2022 and uncover today's biggest opportunities for engagement, loyalty, and revenue growth in Email and Text Message Marketing.

A planning guide with must-do strategies, timely to-do lists, and loads of inspiration from Listrak’s retail experts.

As more retailers and brands embrace text message marketing, we want to help you understand how your messages and campaigns perform – find out in our inaugural benchmark report.

Learn what you need for long-term success. Our annual email benchmark report provides results across email campaigns and industries, plus strategic recommendations.

Supercharge your digital marketing with strategies and related last-minute insights and optimizations you can use for Holiday sales growth – and into 2022.

Avoid your “upgrade” vendor turning out to be a lateral move (or even worse, a downgrade). Get tips, advice, and questions to ask on your quest to upgrade your marketing technology.

Based on 70 billion messages sent by 1,000+ retailers and brands in 2020, Listrak’s 2021 benchmark report presents results across 11 types of email campaigns critical to retailers.