2026 Beauty & Fashion Benchmark Report

As digital-first commerce accelerates and luxury and value spending continue to diverge across Beauty and Fashion, engagement and revenue are increasingly concentrated in high-intent moments, including triggered alerts, post-purchase journeys, and expanding SMS programs.

Inside the Report

  • Clickthrough, Conversion & Revenue Per Send benchmarks performance stats
  • Insights into triggered and transactional campaigns driving 49% of Fashion Email revenue
  • SMS efficiency trends, including 3X–3.75X higher Revenue Per Send compared to Email
  • Automated campaign growth, with Beauty Email automation revenue up 633% YOY
  • Post-purchase, alert, and VIP optimization strategies
  • Key macro and consumer trends shaping Beauty and Fashion in 2026

Benchmark Your 2026 Strategy

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Benchmark Your 2026 Strategy

Thank you! Your submission has been received!
Download Report
Oops! Something went wrong while submitting the form.
Please enter your valid business email.

Inside the Report

  • Clickthrough, Conversion & Revenue Per Send benchmarks performance stats
  • Insights into triggered and transactional campaigns driving 49% of Fashion Email revenue
  • SMS efficiency trends, including 3X–3.75X higher Revenue Per Send compared to Email
  • Automated campaign growth, with Beauty Email automation revenue up 633% YOY
  • Post-purchase, alert, and VIP optimization strategies
  • Key macro and consumer trends shaping Beauty and Fashion in 2026

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