Beauty growth may have slowed, from 7% to 5% YOY, but momentum hasn’t disappeared. It’s moved online.
With economic pressure, Apple’s iOS 18 changes, and ongoing retail shifts, beauty brands are doubling down on personalized, cross-channel strategies. Listrak’s H2 2025 Beauty Retail Outlook delivers the platform insights, consumer signals, and marketing tactics you need to lead the second half.
How shifting consumer behavior impacted email, SMS, and loyalty in H1 2025
Live insights from Listrak clients and campaign performance
Tactical playbooks to elevate your omnichannel strategy, conversion rates, and retention
Digital is projected to capture one-third of all beauty sales in 2025, as drugstore closures push shoppers toward seamless, personalized online experiences.
Beauty brands saw list growth in H1 (+3.4% email, +6.0% SMS). Tools like Listrak’s Experience Builder helped boost popup submissions by up to 70% YOY.
Email engagement declined sharply under new Apple privacy constraints. But SMS surged – delivering stronger conversion rates and real-time relevance.
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