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Effective Date: November 2, 2026
This Privacy Policy (the “Privacy Policy” or “Policy”) describes: how Listrak Inc. (“Listrak”, “we”, “our” or “us”) collects and uses personal information of users of website www.listrak.com (the “Site”) and users of Listrak’s Services Platform (the “Platform” and the services provided on the Platform, collectively, the “Services”); your choices regarding use, access and correction of your personal information; and how we collect, use, or share personal information on behalf of clients that utilize our Platform and Services. The use of information collected through our Platform shall be limited to providing the Services for which our clients have engaged Listrak.
This Privacy Policy applies to information we collect:
It does not apply to information collected by:
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you disagree with our policies and practices, your choice is to not use our Site.
“Personal information” is information that specifically identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual person individual person, such as name, mailing address, email address, phone number, or account number. It may also include other information about you, such as gender, date of birth, or other demographic information, or about your use of the Site, such as IP addresses or cookies, if that information is linked to your personal information.
Listrak collects personal information that you provide to us. For example:
We also collect some of your information automatically when you visit this Site or log in to the Platform. For example, this Site collects your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our Site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. It records the pages that you visit and other information about your activity on the Site. The information we collect automatically may include personal information, or we may maintain or associate it with personal information we collect in other ways or receive from third parties. This information helps us to improve our Site and to deliver a better and more personalized Service, including by enabling us to:
Our Site includes social media features, such as links to our Facebook, Instagram, YouTube, LinkedIn and Twitter/X pages. Your interactions with these features are governed by the privacy policies of the companies that provide them.
We may also receive your information from another party that has collected it from you - such as our clients or your employer - so that we can contact you or so that you can access our Services in furtherance of their business. Note that their own privacy policies govern their collection of your information. If you believe we received your personal information and would like it removed from our database, please contact privacy@listrak.com.
Like many other websites, we ask you to allow us to use “cookies” and other technologies to remember information about you and improve your browsing experience on our Site. If you reject cookies, you may still use our Site, but your ability to use features or areas may be limited. The technologies we use for this automatic data collection may include:
We may also work with third-party providers who may use cookies on our Site. You can manage the use of cookies when you visit our Site through our cookie management platform, accessible from the “COOKIE SETTINGS” link on the Site. For more information about cookies, including how to configure your browser to reject them, please refer to https://www.allaboutcookies.org. To opt out of interest-based advertising, please visit https://optout.aboutads.info. If you are located in the European Union, please visit https://www.youronlinechoices.eu for detailed information and tools that allow you to manage your preferences regarding online behavioral advertising. Please note that you will continue to receive generic ads.
We currently recognize the Global Privacy Control (GPC) signal to honor your opt-out preferences. The GPC signal allows users to automatically opt out of the sale or sharing of their personal information when visiting a website that recognizes this browser setting or extension. To learn more about the Global Privacy Control, visit: https://globalprivacycontrol.org/.
We will honor other universal opt-out signals as they become required by applicable law and will update this Privacy Policy accordingly. We do not respond to web browser “Do Not Track” signals.
Listrak may use your personal information to:
Listrak may disclose aggregated information about our users and information that does not identify any individual without restriction.
We may disclose personal information that we collect or that you provide as described in this Privacy Policy:
We may also disclose your personal information:
Listrak may also use personal information for internal purposes, such as tracking the effectiveness of its Services and improving them. Listrak may also share aggregate, deidentified, or pseudonymous data with third parties.
Listrak follows generally accepted and commercially reasonable standards to protect personal information and information submitted by our clients, both during transmission and upon receipt. Listrak maintains all information in systems protected by firewalls and other security technologies; these measures are designed to prevent loss, misuse, or unauthorized alteration. Listrak employs various information security mechanisms and internal policies and procedures to protect information from disclosure to unauthorized third parties. Listrak routinely audits its practices and policies to ensure compliance with industry data protection standards. Listrak provides an encrypted, password-protected mechanism for logging in, viewing, uploading, and extracting client data on our Platform.
The safety and security of your information also depend on you. Where we have given you (or you have chosen) a password for access to certain parts of our Site, you are responsible for keeping it confidential; DO NOT share your password with anyone. We urge you to be careful when sharing information in public areas of the Site, as it may be viewed by any user of the Site.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Site.
Personal information provided to Listrak by its clients remains the property of its clients. If you have any questions about the security of your personal information, please contact privacy@listrak.com. To learn more about our security practices, please review our Security Policy.
Our Site is not intended for children under 18 years of age, and no one under age 18 may provide any personal information to or on the Site. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Site or through any of its features, register on the Site, use any of the interactive or public comment features of this Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at privacy@listrak.com or 877-362-4556.
As part of our commitment to maintaining the privacy of your personal information, Listrak complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. Data Privacy Framework (UK Extension) and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce.
Listrak has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal information received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Listrak has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal information received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program and to view our certification, please visit https://www.dataprivacyframework.gov/.
The Federal Trade Commission has jurisdiction over Listrak’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF.
In the context of onward transfers, Listrak is accountable for processing the personal information it receives, under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, and subsequently transfers it to a third party acting as an agent on its behalf. Listrak remains liable under the EU-U.S. DPF Principles, and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF Principles if Listrak’s agent processes personal information in a manner inconsistent with the EU-U.S. DPF Principles, and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF Principles, unless Listrak proves that it is not responsible for the event giving rise to damage.
In certain situations, Listrak may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Listrak commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to TRUSTe, an alternative dispute resolution provider based in the United States. If you do not receive a timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.trustarc.com/watchdog/request for more information or to file a complaint. These dispute resolution services are provided at no cost to you.
For complaints regarding EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website: https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction.
If you subscribe to our email newsletter(s), we will use your name and email address to send our marketing/update emails to you. You may choose to stop receiving our marketing/update emails by following the unsubscribe instructions in those emails, or by contacting us at privacy@listrak.com. To opt out of interest-based advertising, go to https://optout.aboutads.info or contact us via email for assistance.
Should we need to use your personal information for a purpose not previously disclosed, or share it with an external party not covered by this Privacy Policy, Listrak will offer you the opportunity to opt out.
You can manage the use of cookies when you visit our Site through our cookie management platform, accessible from the “COOKIE SETTINGS” link on the Site.
You have the right to access personal information about you that Listrak has collected through this Site by sending a request for access to privacy@listrak.com or by calling toll-free 877-362-4556. You can also request that we correct or delete any such information by using the same methods. To verify that the request is authentic, we will match the identifying information provided by the requester to the personal information of the requester already maintained. For example, we may require that the requester submit the request from the email address associated with the personal information. While we will comply reasonably and respond to your request within the timeframe required by applicable law, we may need to retain some of your information for our own record-keeping or to fulfill a legal obligation. You will not receive discriminatory treatment should you decide to exercise any rights in this Privacy Policy.
Listrak clients may log into the Listrak Platform to correct, update, or delete their personal information by making the change on the user account settings page, or by submitting a request through Listrak’s Client Support portal at https://support.listrak.com.
You have the rights (1) to restrict the processing of your sensitive personal information; (2) to opt out of the sale of your personal information; (3) to opt out of the sharing of your personal information for cross-contextual behavioral advertising, targeted advertising and sales; and (4) to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects to you.
You have the opportunity to choose (i.e., opt out) whether your sensitive personal information is (1) to be disclosed to a third party, or (2) to be used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you.
You may exercise any of these rights by sending a request to privacy@listrak.com or calling toll-free 877-362-4556.
Listrak’s clients use our Platform to contact consumers. If your information was collected by one of Listrak’s clients or a third party, you must contact that party with any questions or concerns about its use of your personal information, as their privacy practices may differ from those of Listrak. This Policy is not intended to supersede or govern the privacy policies and practices of Listrak’s clients or any other third party.
Listrak, as a Service Provider, collects information at our clients’ direction and has no direct relationship with the individuals whose personal information may be processed in the course of providing our Services. Any requests that Listrak receives while acting as a Service Provider will be denied, and the consumer will be directed to submit the request directly to the Listrak client. Listrak may transfer personal information to vendors that help us provide Services. Access to your personal information by these vendors is limited to the information reasonably necessary for them to perform their limited functions for us. These vendors must abide by our data privacy and security requirements and are not permitted to use your personal information for any other purpose. Representative business processes that our vendors assist us with include:
This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.”
For more details about the personal information that we have collected, including the categories of sources, please see below:
We obtain the categories of personal information listed above from multiple sources, including you directly, internet service providers, data analytics providers, and operating systems and platforms. For additional details about the methods and manner of collection, see the “How your information is collected” section, above.
We collect this information for the business and commercial purposes described in the “Use of Personal Information” section above.
We share this information with the categories of third parties described in the “Disclosure of your information” section, above. Within the preceding twelve (12) months we have shared or disclosed the following categories of personal information with our trusted service providers or third parties:
Listrak may “sell” or “share” (as those terms are defined in the CCPA) limited categories the personal information we collect (but not without providing a right to opt out).
Subject to certain limitations, the CCPA provides California consumers a right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” that may be occurring, and not to be discriminated against for exercising these rights.
California consumers may exercise their rights under the CCPA by contacting us at privacy@listrak.com or 877-362-4556. We will verify your request using the information associated with your account, including your email address. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.
You have the right to know and see what data we collected about you. This includes:
You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same), subject to certain exceptions, including when such information is necessary to complete your transaction or to provide you the requested services. We may deny your deletion request if we cannot verify the request or if retaining the information is necessary for us or our service provider(s) to:
You have the right not to be discriminated against for exercising any of the rights listed above. Unless permitted by the CCPA, we will not:
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
To request access to or deletion of your personal information, or to exercise any other data rights under California law, please contact us at privacy@listrak.com or 877-362-4556.
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete information related to your personal information. You may also make a request to know or delete on behalf of your child. You may only submit a request to know twice within 12 months. Your request to know or delete must:
We cannot respond to your request or provide you with personal information unless we can verify your identity or authority to make the request and confirm that the personal information relates to you. You do not need to create an account with us to submit a request to know or a request to delete. We will only use personal information provided in the request to verify the requestor's identity or authority to make it.
We aim to respond to a consumer request for access or deletion within ten (10) days of receiving it, including information on how the request will be processed. If we need additional time, the reasons for that will be stated to you within 10 days. Any substantive response to a verified request will be provided within 45 days of receipt. We may extend the period of time to respond to your request by an additional 45 days when reasonably necessary, and we will inform you of any such extension within the first 45-day period.
We will deliver our written response by mail or electronically, matching the method by which we received the request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format that is readily usable and allows you to transmit your personal information from one entity to another without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will provide you and explanation and a cost estimate before completing your request.
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
We periodically update this Privacy Policy and reserve the right to change its provisions or our privacy practices at any time. If you are a user of Listrak’s Platform, then you will receive notice when this Privacy Policy is modified. If not, then we encourage you to review this Site periodically, and we will alert you that changes have been made since your last visit by updating the Effective Date of this Policy. Your use of the Site or the Platform constitutes consent to any changes in this Policy as in effect on the date of such use.
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Listrak commits to resolving DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first email us at privacy@listrak.com or call 877-362-4556.
You may also contact us as follows:
Fax: 717-627-8001
Postal Address: Listrak Inc., Attn: DPO, 100 West Millport Road, Lititz, PA 17543
