With growth expected between 3–5% this year, fashion brands are entering the back half of 2025 with cautious optimism – and a need to act decisively.
In Listrak’s H2 2025 Fashion Retail Outlook, we look back at how predictions played out in the first half and offer strategic, data-backed guidance to help you finish the year ahead of the curve.
How shifting consumer behavior impacted email, SMS, and loyalty in H1 2025
Live insights from Listrak clients and campaign performance
Tactical playbooks to elevate your omnichannel strategy, conversion rates, and retention
Despite cautious spending and tariff-driven headwinds, non-luxury brands are fueling economic profit. Winning retailers are adapting quickly and investing in value and experience.
At the start of 2025, just 44% of brands expected flat results. Now, 60% anticipate meeting or exceeding full-year targets.
Apple’s privacy updates disrupted email visibility, but SMS surged – driving a 30% revenue lift and proving critical in breaking through inbox fatigue.
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