As ecommerce competition intensifies, top-performing brands are collecting richer customer data and using it in real time to personalize their onsite and cross-channel experiences. From smarter acquisition forms to behavior-driven popups, modern onsite experiences are no longer just about capturing email and SMS consent, but also about understanding intent and acting on it instantly.

Two high-impact strategies ecommerce marketers should prioritize are:

1. Collecting more meaningful data at signup
2. Triggering dynamic onsite experiences using cart data

Here’s how to put both into action using Listrak’s Experience Builder and some new tools within:

Collect More from Your Contacts

When building acquisition forms, most brands stop at email address and phone number, but that leaves valuable customer insight on the table. With Experience Builder, ecommerce marketers can now add drop-down fields to their landing pages and popups, making it easy to gather richer first-party data without increasing friction.

Drop-downs are ideal for questions that require a single response from a large set of options. Experience Builder supports up to 150 selectable options, enabling brands to capture insights such as:

• Who the customer is shopping for (self, partner, child, gift, etc.)
• What product categories they’re most interested in
• How often they plan to shop or hear from your brand

Because drop-downs reduce typing and cognitive load, they help maintain high conversion rates while still collecting actionable intel. That data can then be used to personalize email, SMS, and onsite messaging, resulting in more relevant campaigns and higher engagement across channels.

Use Cart Data for Scalable Personalization

Onsite experiences become even more powerful when paired with real-time cart data. Ecommerce marketers can use Experience Builder to trigger popups and other messaging based on what’s in a shopper’s cart, creating relevance at the exact moment it matters most.

With access to data such as total cart value, carted items, and individual SKU values, brands can unlock high-impact use cases like:

• Promoting free shipping or discounts as shoppers approach a spend threshold
• Highlighting complementary products or bundles based on cart contents
• Triggering exit messaging for high-intent shoppers before they leave

These data-driven experiences not only feel more personalized, but they also help acquire higher-quality opt-ins, increase average order value, and improve overall conversion rates across the funnel.

Why This Matters for Ecommerce Growth

As privacy changes limit third-party data, onsite experiences have become a critical source of first-party customer insights. Brands that invest in smarter forms and behavior-driven messaging are better equipped to:

• Personalize cross-channel campaigns
• Reduce reliance on one-size-fits-all promotions
• Increase customer lifetime value through relevance

For marketers focused on scalable growth, optimizing how you collect and activate customer data onsite is a competitive advantage. Learn more about how Experience Builder can fit into your cross-channel program strategy and get started today!