For most savvy ecommerce marketers, getting data isn’t their challenge, it’s clarity. With customers engaging across email, SMS, onsite, and other owned channels, marketers need a unified way to understand what’s working, what’s not, and where to optimize next.

That’s where Listrak’s Cross-Channel Analytics comes in. By bringing customer, campaign, and revenue data together in one place, ecommerce teams can move faster, make better decisions, and continuously improve performance across the entire marketing program.

Unlock Deeper Customer and Campaign Insights

Ecommerce success depends on understanding both who your customers are and how your campaigns influence their behavior. Cross-Channel Analytics helps marketers quickly identify trends, opportunities, and risks without stitching together reports from multiple tools.

With centralized, cross-channel reporting, you can:

• Evaluate performance across all active marketing channels
• Identify shifts in engagement and purchasing behavior
• Spot underperforming campaigns before revenue is impacted
• Iterate faster using data you can trust

Instead of reactive reporting, analytics becomes a growth driver.

Measure Channel Impact with the Program Performance Dashboard

The Program Performance Dashboard gives marketers a high-level view of how each channel contributes to their overall program strategy.

Use it to:

• Compare channel performance side by side
• Understand where engagement and conversions are strongest
• Identify gaps in your cross-channel mix
• Allocate budget and effort more effectively

This top-down visibility helps teams focus on the channels that move the needle, and optimize the ones that don’t.

Understand Marketing-Attributed Revenue with the Revenue Dashboard

Revenue attribution is critical for ecommerce marketers who need to prove impact and prioritize strategy. The Revenue Dashboard shows where marketing-attributed revenue comes from and when it’s being earned.

With this view, you can:

• Tie campaigns and channels directly to revenue outcomes
• Identify high-performing moments in the customer journey
• Optimize timing, messaging, and offers for stronger ROI
• Support data-driven planning and forecasting

This level of insight allows teams to move beyond opens and clicks and truly focus on revenue.

Monitor Customer Health with the Contacts Dashboard

Your marketing performance is only as strong as your customer base. The Contacts Dashboard helps marketers track the overall health of their audience.

Use it to:

• Monitor list growth and engagement trends
• Identify signs of audience fatigue or churn
• Understand how acquisition and retention efforts are performing
• Support long-term customer lifetime value strategies

By keeping a pulse on contact health, marketers can proactively adjust strategies before performance declines.

Find Optimization Opportunities with Campaigns and Message Details

When it’s time to go deeper, the Campaigns + Message Details Dashboards allow marketers to drill into specific campaigns, messages, and performance metrics.

These views make it easier to:

• Identify which messages drive the most engagement and revenue
• Compare performance across similar campaigns
• Test and refine creative, timing, and channel mix
• Scale what works while quickly addressing underperformance

Together, these insights empower continuous optimization across every channel.

Turn Analytics into Action Across Your Program

The real power of Cross-Channel Analytics lies in how easily insights turn into action. By unifying reporting across dashboards, ecommerce marketers can:

• Monitor performance in real time
• Identify opportunities faster
• Make confident, data-driven decisions
• Improve cross-channel ROI with less manual effort

In a market where speed and relevance matter, having clear, actionable analytics is a competitive advantage. Learn more about all the KPIs and opportunities within the Cross-Channel Analytics dashboards and start analyzing today.