St. Patrick’s Day may not be a major shopping holiday, but it is a valuable moment to capture attention, drive engagement, and inject a little fun into your marketing. With the right mix of creative, messaging, and timing, brands can turn this cultural moment into meaningful results.

Our recommended approach? Use St. Patrick’s Day as a timely touchpoint within a broader March strategy, layering in festive moments while keeping campaigns relevant all month long.

The Strategy

Leading up to March 17 — and on the day itself — make it easy for customers to shop for others or treat themselves. Keep your messaging light, your offers clear, and your execution easy to act on.

Think of St. Patrick’s Day as a moment to layer into March, not a campaign to build from scratch.

5 Ways to Activate St. Patrick’s Day Within a Broader March Strategy

1. Lean Into the Theme and Season

A simple creative shift can go a long way.

Start March with evergreen seasonal themes, then gradually layer in St. Patrick’s Day elements as the holiday approaches. Subtle green touches, playful copy, or themed CTAs can signal the moment without overpowering your core message.

Theme ideas to test across March:

• Spring Refresh
• Seasonal Favorites
• Limited-Time Perks
• Lucky You / You’re in Luck
• You Struck Gold
  

2. Promotions to Bridge March and March 17

Connect evergreen March campaigns with holiday urgency.

• Create on-site buckets (by price, shopper, or product type) to simplify shopping
• Promote early access for VIPs tied to March-wide campaigns
• Offer double points for loyalty members or referral incentives
• Add product recommendations focused on gifting ideas and seasonal or green-themed items
• Refresh CTAs or copy around March 17 to spotlight “lucky finds” or green picks

3. Onsite Experience That Evolves Throughout March

Your site should feel fresh all month long, not just on March 17.

• Refresh homepage copy and banners early in March with spring or seasonal messaging
• Introduce subtle green accents or St. Patrick’s Day language closer to the holiday
• Highlight curated collections or limited time offers that span the full month
• Use UGC or lifestyle imagery to spotlight seasonal products and keep content authentic
• Have interactive site experiences where consumers need to find the pot of gold on your site
• Lean into a popup strategy that uses gamification like wheels or scratch offs to lean into the funness of the holiday
  

4. Create Gift Guides to Drive Product Discovery

Gift guides help shoppers navigate quickly, especially for “mini” holidays.

• Launch March gift guides focused on spring refreshes or new arrivals
• Add a St. Patrick’s Day-inspired guide like “Lucky Finds” or “Gifts Under $17”
• Apply browsing and engagement data to personalize follow-up messaging across channels
  

5. SMS and Messaging Ideas to Boost Engagement

SMS is ideal for layering urgency and holiday energy into March campaigns.

• Launch a March SMS cadence with early perks, access, or spring offers
• Layer in St. Patrick’s Day reminders, exclusives, and last-minute nudges
• Use light emojis to highlight holiday messages without overdoing it
• Send browse and cart follow-ups with seasonal language or “lucky” framing
• Incorporate UGC-style messaging to keep content relatable and on-brand
  

Examples We Love

‍

Make It Fun and Make It Work

St. Patrick’s Day is all about energy and engagement. By treating it as a “mini” holiday within a larger March strategy, brands can stay relevant and drive incremental results without overcomplicating execution.

Keep it playful. Keep it customer-first. And let these early spring seasonal moments do more work for your marketing.