The holidays are over, but the work continues with a new year and new goals. Now is the time to reset, clean up, and plan so your Email and SMS programs are set to perform strong in 2026.
Content Management Checklist
- Check unsubscribe links
- Revert holiday messaging in popups, headers, footers, recommendations
- Ensure coupon codes work into 2026
- Confirm alerts & data files include correct stakeholders
- Reset recommendation lookback windows shortened for holiday
Triggered Conversations Checklist
- Revert adjusted sending windows
- Remove holiday-specific saved content
- Confirm birthday journeys and evergreen campaigns are ready
- Reset frequency windows for Back in Stock, Price Drop, and Low Inventory alerts
Contact Management Checklist
- Manual bounce cleanup
- Review active segmentation rules added for holiday
Planning Ahead for 2026
- Align on 2026 business goals and share with your AM
- Clean up project tracker & roadmap
- Review 2025 data to iterate on campaigns
- Audit email rendering on iOS devices
- Plan for site changes and impacts on campaigns
- Prepare integration plans for any new tech partners
Wrap Up
The holiday rush is over, but the insights aren’t. With a few smart resets and a clear plan for 2026, your Email and SMS programs are positioned for stronger engagement, higher revenue, and smarter campaigns all year long.
