Email remains the foundation of retailer-customer engagement, while SMS adoption continues to accelerate. Together, these channels are generating a greater share of engagement and revenue through high-intent moments — from transactional and triggered campaigns to personalized post-purchase journeys.
Listrak’s 2026 Cross-Channel Benchmark Report analyzes 130 billion messages across 15 campaign types and 12 retail verticals to reveal how leading brands are maximizing performance across the customer lifecycle.
Inside the Report
Inside the Report
