Email remains the foundation of retailer-customer engagement, while SMS adoption continues to accelerate. Together, these channels are generating a greater share of engagement and revenue through high-intent moments — from transactional and triggered campaigns to personalized post-purchase journeys.
Listrak’s 2026 Cross-Channel Benchmark Report analyzes 130 billion messages across 15 campaign types and 12 retail verticals to reveal how leading brands are maximizing performance across the customer lifecycle.
Inside the Report
