As digital-first commerce accelerates and luxury and value spending continue to diverge across Beauty and Fashion, engagement and revenue are increasingly concentrated in high-intent moments, including triggered alerts, post-purchase journeys, and expanding SMS programs.
Listrak’s 2026 Beauty & Fashion Benchmark Report analyzes Email and SMS performance across 15 campaign types to reveal how leading brands are adapting lifecycle strategies to evolving consumer behavior.
Inside the Report
Inside the Report
