RCS enables retailers to deliver branded, interactive messages in the native messaging app. Messages include product imagery, tappable actions, and next steps for purchases, tracking orders, and shopping. Instead of simply alerting customers, RCS moves them forward.
SMS messages often arrive from a short code, leaving customers unsure who they’re from. RCS clearly identifies your brand with your name, logo, brand colors, and verified sender status, creating a more recognizable and trusted experience.
Traditional SMS delivers information, but offers limited ability to influence what customers do next. RCS gives brands more ways to guide customers to act directly within the message, creating a faster path to purchase and stronger performance across the customer lifecycle.
RCS turns everyday messages into opportunities to drive clicks, purchases, and repeat revenue.
RCS is built directly into Listrak’s mobile messaging platform, allowing you to create and send campaigns alongside SMS and MMS in the same workflow. Your team can test, optimize, and scale RCS without changing how they work today, with visibility into how customers interact with messages.
RCS (Rich Communication Services) is the next evolution of SMS and MMS. It enables brands to send verified, branded messages with rich media, interactive buttons, suggested replies, and other engaging experiences directly within a customer's native messaging app. RCS combines the reach of text messaging with a richer, more trusted customer experience.
RCS builds on SMS and MMS by delivering a richer, more interactive messaging experience. In addition to rich media, RCS supports interactive buttons, suggested replies, read receipts, longer messages, and verified branded sender profiles that help customers immediately recognize and trust your brand.
No. RCS messages are sent through a verified Sender Agent rather than a traditional short code, 10DLC, or Toll-Free Number (TFN). If a customer's device or carrier doesn't support RCS, Listrak automatically falls back to SMS or MMS using your existing messaging infrastructure, helping ensure your message is still delivered.
An RCS Sender Agent is your verified business identity. It displays your brand name, logo, contact information, and verification badge directly in the customer's messaging app, helping customers instantly recognize and trust your messages. Think of it as the RCS equivalent of a short code—with a much richer branded experience.
No. RCS is built directly into Listrak's Mobile Messaging platform, so you can create, send, and manage RCS campaigns using the same workflows you already use for SMS. There's no separate platform to learn or manage.
Rich Messages are text-based RCS messages of up to 160 characters sent from your verified Sender Agent, while Rich Media Messages add interactive elements such as images, carousels, buttons, and suggested replies. Both deliver a branded messaging experience, allowing you to choose the right format based on your campaign goals.
Yes. Early Listrak campaigns have shown RCS can outperform traditional SMS and MMS. Brands have achieved click-through rates up to 58% higher and revenue per send up to 200% higher, demonstrating the impact of branded, interactive messaging experiences.
Yes. Every business sending RCS messages must provision a verified Sender Agent to get started. The process includes business verification and approval, similar to provisioning a short code, 10DLC, or toll-free number. Most Sender Agents are approved within 4–6 weeks.
If a customer's device or carrier doesn't support RCS, Listrak automatically falls back to SMS or MMS. This helps ensure your messages continue to reach customers while delivering the best available messaging experience for every recipient.
RCS pricing follows a structure similar to SMS and MMS. Costs include Sender Agent vetting and provisioning, monthly Sender Agent fees, annual recertification, and standard messaging and carrier pass-through fees. Contact Listrak to discuss pricing based on your messaging program.
Yes. Sender Agents include one-time vetting and provisioning fees, ongoing monthly fees, and an annual recertification fee. Your Listrak team will walk you through the requirements and associated costs during implementation.
