Featured News & Events

Article

What Good are Features and Functionality Without Business Outcomes?

What Good are Features and Functionality Without Business Outcomes?

A full four out of five retailers do not factor business outcomes into their MarTech evaluations.

Posted on 
March 4, 2019

News Articles and Press Releases

Article

Digital Tools Help Retailers Adapt in a Post-Quarantine World

Digital Tools Help Retailers Adapt in a Post-Quarantine World

The pandemic continues, but we are starting to see signs of what retail will look like in a post-quarantine world. Simultaneously, brands are navigating the shift to ecommerce. Evolving digital retail trends, paired with governmen

Posted on 
July 16, 2020
Article

7 Ways to Build a Stronger Business During a Crisis

7 Ways to Build a Stronger Business During a Crisis

Seven founders share lessons learned from past recessions and 9/11.

Posted on 
July 7, 2020
Article

College bedding retailer OCM turns to tools to boost sales

College bedding retailer OCM turns to tools to boost sales

The coronavirus pandemic leaves many college-related purchases up in the air. OCM is using email retargeting to help recover sales during a challenging year.

Posted on 
June 25, 2020
Article

How OCM Used Personalization to Drive Repeat Sales

How OCM Used Personalization to Drive Repeat Sales

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce and digital operations. It began working with marketing tech provider Listrak last year, and in Februa

Posted on 
May 28, 2020
Article

DTLR VILLA Leverages ‘Tap-To-Join’ To Accelerate SMS-Driven Revenue 2.5X During Holiday 2019

DTLR VILLA Leverages ‘Tap-To-Join’ To Accelerate SMS-Driven Revenue 2.5X During Holiday 2019

When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the companies sought to build a national following through their target audience: Millennials.

Posted on 
March 9, 2020
Article

Dont Fall Into The Trap of These Four Email Marketing Myths

Dont Fall Into The Trap of These Four Email Marketing Myths

Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall t

Posted on 
February 6, 2020
Article

Martech Interview with Ross Kramer CEO at Listrak

Martech Interview with Ross Kramer CEO at Listrak

Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations.

Posted on 
February 5, 2020
Article

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy

Posted on 
January 30, 2020
Event

Shoptalk 2020

Shoptalk 2020

Shoptalk 2020 will kick off the next decade of retail innovation. Join the world’s largest community of retail changemakers on September 14-17 at Mandalay Bay, Las Vegas.

Posted on 
October 22, 2019
Article

Why It's Not Enough to be Consumer Centric

Why It's Not Enough to be Consumer Centric

Today, the rules and tools of marketing have changed. Shoppers are inundated with messaging all day, so only those that make them feel valued

Posted on 
June 11, 2019
Press Release

Listrak Announces Launch of Accelerated Mailchimp Migration Program

Listrak Announces Launch of Accelerated Mailchimp Migration Program

Listrak, the industry-leading marketing cloud focused solely on retailers, today announced the launch of its Accelerated Mailchimp Migration Program

Posted on 
April 23, 2019
Press Release

Listrak Expands Leadership Team, Naming New Chief Marketing Officer

Listrak Expands Leadership Team, Naming New Chief Marketing Officer

Listrak, the industry-leading marketing cloud focused solely on retailers, today named Scott Sobers as Chief Marketing Officer.

Posted on 
April 23, 2019
Article

Study: Just 22% of Retailers Prioritize Revenue-Generating ROI From Martech Investments

Study: Just 22% of Retailers Prioritize Revenue-Generating ROI From Martech Investments

While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those efforts.

Posted on 
April 23, 2019
Article

Only 9% of Retailers Succeed at Customer-Centric Marketing, Research Reveals

Only 9% of Retailers Succeed at Customer-Centric Marketing, Research Reveals

Research reveals a troubling gap between how retailers believe they're performing and how they're actually influencing consumer purchasing habits.

Posted on 
March 4, 2019
Article

What Good are Features and Functionality Without Business Outcomes?

What Good are Features and Functionality Without Business Outcomes?

A full four out of five retailers do not factor business outcomes into their MarTech evaluations.

Posted on 
March 4, 2019

Upcoming Events

Event

Shoptalk 2020

Shoptalk 2020 will kick off the next decade of retail innovation. Join the world’s largest community of retail changemakers on September 14-17 at Mandalay Bay, Las Vegas.

Posted on 
October 22, 2019

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