Only 9% of Retailers Succeed at Customer-Centric Marketing, Research Reveals

Research reveals a troubling gap between how retailers believe they're performing and how they're actually influencing consumer purchasing habits.

April Davis

Research reveals a troubling gap between how retailers believe they're performing and how they're actually influencing consumer purchasing habits. Trade publication Power Retail pulls some interesting insights from Unlock Customer Obsession by Tying Features to Business Outcomes, a study conducted by Forrester Consulting and commissioned by Listrak, in their February issue.

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