Windsor Fashions, the popular, on-trend retailer of women’s apparel for all life’s events, switched to Listrak in 2020. They chose Listrak to gain full visibility into their entire customer journey across email and SMS marketing, along with unified reporting and personalized transactional emails.
Looking back on this partnership, Windsor has seen consistent, excellent performance from their marketing programs with Listrak. Their overall Return on Ad Spend (ROAS) stands at 23x, with personalized automated customer journeys accounting for 32% of their email revenue. Over a 12-month period, Windsor also grew their active subscriber list by 70%, allowing them to reach a wider audience and drive more conversions through broadcast messages.
These successes and many others have fueled a strong and growing partnership. Windsor later made the decision to add onsite personalization with Listrak’s identity resolution marketing, helping to identify anonymous site visitors and create deeper onsite engagement opportunities.
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