“Providing Klaviyo clients a way to centrally manage and execute enterprise campaign strategies without leaving their ESP was the priority when creating our Klaviyo-GXP integration.”
April 28, 2022 - Listrak Inc., the leading cross-channel marketing platform for retailers and brands, announced a direct integration with its Growth Xcelerator Platform (GXP) and Klaviyo. The seamless integration of data between the two marketing platforms gives retailers and brands the ability to leverage Klaviyo’s pre built email templates and reporting while allowing GXP to recognize anonymous devices and generate exponential trigger revenue by sending personalized behavioral triggered messages. GXP’s enterprise level managed technology provides maturing brands and retailers on Klaviyo custom acquisition tools built to consume zero- and first-party data which is increasingly critical for rapid list growth amongst the ever-changing consumer privacy concerns.
GXP also gives Klaviyo clients the power to increase the volume of triggered and personalized cross-channel messages versus general marketing outreach. By combining GXP and Klaviyo, clients have a single hub to orchestrate their campaigns and better identify the anonymous visitors to their websites, leading to stronger conversions, engagement, and revenue. Retailers and brands can tap into GXP’s behavioral triggering, onsite targeting, and message personalization – managing all within Klaviyo’s Marketing Automation.
GXP adds a complementary layer of innovative technology on top of existing Klaviyo capabilities, amplifying existing results and increasing the overall gains from marketing automation. Additionally, there is no heavy email service provider (ESP) lift required in this integration: Listrak directly integrates with existing eCommerce and ESP tech stacks.
Listrak’s GXP is a managed service and identity resolution technology that guarantees and supercharges marketing metrics that matter, including a higher return on ad spend and average 7-15% increases in ecommerce revenue. Other typical GXP results: Clients experience list growth over email and mobile at an average of over 100%, 30% improved first-time conversion rates, and increased trigger revenue of more than 70%.
The GXP/Klaviyo integration strengthens value for clients of both platforms in the following ways:
“Providing Klaviyo clients a way to centrally manage and execute enterprise campaign strategies without leaving their ESP was the priority when creating our Klaviyo-GXP integration,” said Ross Kramer, CEO of Listrak. “GXP is also a white glove, full-service solution that has a team of experts providing end-to-end setup and strategic management... so clients can focus on other growth strategies, while GXP generates tremendous cross-channel improvements to their ecommerce experience; not to mention significant revenue growth.”