Over the past two nights, 80+ retailers from across the county joined our ongoing virtual event series in a Mixology Masterclass with our special guest host, Jim Meehan.

Jim Meehan is a James Beard Award winning author, American Express Centurion mixologist, and overall bartender extraordinaire. One of the principal pioneers of the contemporary cocktail renaissance, Jim led the revitalization of the cocktail bar across the United States – making him one of the industry’s true masters.

As with each event in our series, participants received packages delivered with everything needed plus some special treats in order to enjoy the night!

During the masterclass, Jim reintroduce us to three classic cocktails in a very unique way – all while teaching us the techniques used by the best mixologists, from how to select the right spirit to the nuances of blending drinks perfectly.

Guests were able to interact and ask questions about preparing the perfect cocktail and pick up tips and tricks from the master!

Thank you to everyone who joined us for these incredible Masterclass events!

Download the 2022 Email Trends and Observations Report

Thank you! Your submission has been received!
Download the Listrak 2022 Retail Email Benchmark Report
Oops! Something went wrong while submitting the form.

You Might Also Like

posted on
December 1, 2022

Post-Holiday: Three Things You Need to Do to Start the Year Off Right

Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.
posted on
October 5, 2022

How to Stay Compliant with Website Data Privacy Laws (and Avoid 7-Figure Fines) with Listrak

The latest data privacy ruling, CA Supreme Court vs. Sephora, is a wake-up call for retailers putting off CCPA and GDRP compliance. Learn what you must do now.