These are the months when many e-commerce and marketing executives set out on quests to upgrade their marketing technology. But we all know colleagues across the industry who have run a “comprehensive” selection process only to have their new “upgrade” vendor turn out to be a lateral move (or even worse, a downgrade). This is not an ideal approach to achieving your stretch goals, keeping your boss happy, or advancing your career.
The answer is too many “comprehensive” selections fail to ask the right questions. Almost every selection process is laden with lists of “must-have” features and functionality, questions about scalability, and other boilerplate RFP criteria… and yet somehow smart marketers make poor selection decisions. Something must be missing.
We see hundreds of evaluations every year and unfortunately witness some of the phenomena mentioned above. So, to help you avoid the same, we asked some of our clients and practitioners to provide their advice for making your next selection successful.
We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.
Spiritual Gangster was looking to level up their email campaigns and find a partner who could proactively and consistently grow their business.
With 80% of revenue coming from one store location, Hampden needed to increase their ecommerce presence with a more sophisticated, best-in-class email platform.
We’d love to hear about the current state of your business and where you’re headed.Get Started