These are the months when many e-commerce and marketing executives set out on quests to upgrade their marketing technology. But we all know colleagues across the industry who have run a “comprehensive” selection process only to have their new “upgrade” vendor turn out to be a lateral move (or even worse, a downgrade). This is not an ideal approach to achieving your stretch goals, keeping your boss happy, or advancing your career.
The answer is too many “comprehensive” selections fail to ask the right questions. Almost every selection process is laden with lists of “must-have” features and functionality, questions about scalability, and other boilerplate RFP criteria… and yet somehow smart marketers make poor selection decisions. Something must be missing.
We see hundreds of evaluations every year and unfortunately witness some of the phenomena mentioned above. So, to help you avoid the same, we asked some of our clients and practitioners to provide their advice for making your next selection successful.
We regularly share trends, insights, best practices and customer case studies with leading industry media resources and exhibit at industry events.
Leading furniture retailer increases AOV by 130% with Listrak and Bread Financing
Jonathan Adler was no stranger to working with several technology companies to help manage their digital marketing programs.
We’d love to hear about the current state of your business and where you’re headed.Get Started