The coronavirus pandemic leaves many college-related purchases up in the air. OCM is using email retargeting to help recover sales during a challenging year.
After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce and digital operations. It began working with marketing tech provider Listrak last year, and in Februa
When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the companies sought to build a national following through their target audience: Millennials.
Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall t