Retail TouchPoints - Study: Just 22% of Retailers Prioritize Revenue-Generating ROI From Martech Investments

Glenn Taylor

While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those efforts. When it comes to martech investments, only 22% prioritize whether it can improve business outcomes. Retail trade publication Retail Touchpoints spotlights Listrak's recent Forrester research.