Study: Just 22% of Retailers Prioritize Revenue-Generating ROI From Martech Investments

While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those efforts.

Glenn Taylor

While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those efforts. When it comes to martech investments, only 22% prioritize whether it can improve business outcomes. Retail trade publication Retail Touchpoints spotlights Listrak's recent Forrester research.

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