Why It's Not Enough to be Consumer Centric

Today, the rules and tools of marketing have changed. Shoppers are inundated with messaging all day, so only those that make them feel valued

Hattie Hayes

Today, the rules and tools of marketing have changed. Shoppers are inundated with messaging all day, so only those that make them feel valued and stand out in an over-saturated marketplace will win. That fact has led may retailers to adopt a customer-centric mindset. But even so, few are delivering at a level that meets expectations. Why? Trade publication Sourcing Journal provides some answers from Listrak's recent Forrester Research.

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