What Good are Features and Functionality Without Business Outcomes?

A full four out of five retailers do not factor business outcomes into their MarTech evaluations.

A full four out of five retailers do not factor business outcomes into their MarTech evaluations. Why? Data and research portal eMarketer provides an overview of Unlock Customer Obsession by Tying Features to Business Outcomes, a study conducted by Forrester Consulting and commissioned by Listrak.

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