Valentine’s Day Playbook

Valentine’s Day drives billions in consumer spending, yet many retailers see it only as the hallmark holiday it used to be and overlook its potential. This playbook gives every retailer actionable tactics to engage customers, inspire gifting and celebration, and boost early Q1 revenue.

Plan your Valentine’s Day strategy

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Plan your Valentine’s Day strategy

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Please enter your valid business email.

Inside you’ll find:

A snapshot of the Valentine’s Day opportunity: consumer spend trends, key categories, and gifting behaviors
Omnichannel engagement insights: email, SMS, and onsite personalization strategies
Segmentation and timing frameworks: intent-based targeting across early access, inspiration, and last-minute moments
Creative campaign examples: onsite experiences, gift guides and quizzes, win-back strategies, and triggered campaigns

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