From economic turbulence and tighter consumer wallets to Apple’s privacy updates and email deliverability shifts, the first half of 2025 was anything but predictable. But it revealed clear signals – and massive opportunity – for retailers willing to pivot quickly.
Listrak’s H2 2025 Retail Outlook delivers exclusive insight into what happened, what it means, and how to win the back half of the year.
How shifting consumer behavior impacted email, SMS, and loyalty in H1 2025
Live insights from Listrak clients and campaign performance
Tactical playbooks to elevate your omnichannel strategy, conversion rates, and retention
Apple’s changes hit inbox visibility hard – nearly 50% of promotional lists were impacted. But SMS drove a 30% YoY revenue lift, with RCS emerging as the next frontier.
At the start of 2025, only 41% expected growth. Midyear, 60% say they’ll meet or beat last year’s numbers – thanks to sharper, faster pivots.
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