Knockaround, a trendy and affordable sunglasses brand known for customizable styles, had effective digital marketing in place. However, a company-wide initiative to consolidate vendors led them to Listrak’s unified platform to unlock new levels of efficiency and performance.
By centralizing customer data within Listrak's platform, Knockaround gained a 360˚ view of its customers, enabling seamless orchestration of cross-channel campaigns. The brand also migrated its established email and SMS programs to Listrak, while implementing Listrak’s identity resolution to enhance onsite and offsite acquisition, personalization, and revenue impact.
The results to-date show a thriving partnership with continued growth on the horizon.
Listrak’s robust platform capabilities, best practice strategies, and partner relationships have empowered Knockaround to acquire and retain more customers. Innovative tools like Tap-to-Join subscription popups, Refer-a-Friend incentives, and a robust loyalty program, have contributed to an 8.9% email and SMS subscription rate, accelerating list growth.
More advanced onsite subscriber personalization has increased the effectiveness of their triggered campaigns. Knockaround also benefits from the ongoing support of their dedicated Listrak Account Manager who provides strategic guidance, timely reporting, and continuous optimization across programs.
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