Knockaround, a trendy, customizable, and affordable sunglasses brand, had digital marketing efforts in place that were working for them, but a company initiative to consolidate vendors brought them to Listrak’s single integrated platform. This enabled Knockaround’s customer data to be centralized in Listrak’s engagement platform, allowing them a 360˚ view of their customers in order to orchestrate seamless, cross-channel experiences. Additionally, Knockaround migrated their established email and SMS programs into Listrak, and they added Listrak’s Identity Resolution solution, GXP, to their efforts to boost onsite and offsite acquisition, personalization, and revenue.

The results to-date show a flourishing partnership with continued growth on the horizon:

Listrak’s robust platform capabilities, best practice strategies, and partner relationships have empowered Knockaround to acquire and retain more customers.

With the addition of new acquisition avenues like Listrak’s Tap-to-Join subscription popup, Refer-a-Friend incentives, and a robust loyalty program, Knockaround has most recently seen an 8.9% email and SMS subscription rate and major acceleration in list growth.

Listrak’s GXP has enabled deeper subscriber personalization for Knockaround, increasing the efficacy of their triggered campaigns.

With Listrak’s partnership, Knockaround has also gained the expertise of a dedicated account manager who provides best practice guidance, timely reporting, and continuous hands-on optimizations.

Listrak’s partnership has supported and maintained the upward trajectory of our business growth. Their single platform unified our marketing efforts, allowing us to easily activate crosschannel campaigns. With the exciting addition of GXP, we’re poised to see more wins than ever.
Jeff Hennion, CEO, Knockaround


Increase in Email Welcome Series Revenue

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