Since 2015, Minnetonka, the iconic footwear brand known for its timeless designs, has trusted its digital marketing to Listrak. Leveraging Listrak's unified platform for true person-first marketing, Minnetonka values both the technology and ongoing strategic support from Listrak's dedicated Account Manager and strategy teams.
Recognizing the importance of mobile, Minnetonka prioritized SMS growth by implementing a two-step acqusition popup on their website. This allowed them to capture both emails and phone numbers, with quick tap-to-join functionality fueling significant list growth and fresh revenue momentum. In it's first year, net new SMS subscribers increased 215%. Best-practice automated campaigns developed with Listrak helped drive a remarkable 210% increase in SMS-driven revenue during December's holiday season.
These successes culminated in an outstanding holiday sales season, where SMS even outperformed email on Cyber Monday. After years of continuous innovation and close partnership, Listrak has become Minnetonka's #1 source of ecommerce revenue.
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