About Uncommon Goods

In 1999, founder Dave Bolotsky, visited a craft show and was inspired to build something that had never existed before: an online marketplace to connect makers and their creations with shoppers looking for truly unique goods. They have since grown to over 200 year-round team members with thousands of packages heading from their home in Brooklyn to customers across the country each day.

With our previous provider, we didn’t realize how many revenue opportunities we were missing. Since moving to Listrak, we have seen significant revenue growth from email and SMS. They are a great partner. Brian Hashemi, Head of Marketing & Analytics, Uncommon Goods

Overview

Many brands and retailers are hesitant to move from their current email platform.  They may think the migration to a new platform would be too disruptive and it’s not worth the effort. Uncommon Goods realized after many conversations with Listrak, that the upside was well worth the change, and with Listrak’s experienced on boarding and account management teams, it would be a smooth process. Uncommon Goods decided to leave their legacy provider of more than 15 years and chose to partner with Listrak to elevate and grow their marketing program.

In addition to deploying automated campaigns, Uncommon Goods has created specific triggered solutions such as post purchase surveys and back in stock messaging to continually engage customers and take advantage of incremental revenue opportunities. Listrak’s platform ensures messages are relevant, not redundant  by automatically checking customer data before an alert is triggered.

Results 

Moving to Listrak has paid off quickly with a 169x ROI in the first six months of partnership. Uncommon Goods has also recently launched Listrak’s SMS solution to provide further cross-channel engagement and revenue.

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