When their previous marketing platform was discontinued, La Colombe, an innovative coffee roosters and beverage brand, looked for a partner to help grow their business while supporting their lean team. Transitioning their email marketing program to Listrak established a partnership that has consistently driven strong results in acquisition, conversions, and revenue.
With expert guidance from their Listrak Account Manager, La Colombe’s triggered campaigns are continually optimized to drive higher returns. Following best-practice recommendations such as adding a second message to Abandonment flows and creating 60- and 90-day Winback campaigns has significantly boosted engagement and loyalty opportunities for the brand. La Colombe also maintains a balanced mix of broadcast and triggered messages, ensuring they connect with customers at every stage of the journey with relevant, personalized content that converts.
The results speak for themselves: La Colombe has achieved a 46x ROAS through Listrak, with email accounting for 25% of their total ecommerce revenue. Their conversion rates consistently exceed industry benchmarks across all message types.
Both La Colombe and Listrak recognize that customer connection is key to staying ahead in the market. By deepening their partnership and adopting new solutions and engagement tactics, La Colombe is well-positioned to continue driving revenue growth well into the future.
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