As a Listrak client for nearly five years, premium cookware brand All-Clad has relied on the Listrak team to drive ongoing growth through its email and SMS marketing programs. Last year, aiming to hit ambitious new reveneu goals, All-Clad turned to Listrak for strategic guidance. In response, Listrak presented compelling performance projections for identity resolution marketing, leading All-Clad to integrate it into their tech stack.
All-Clad quickly saw immediate lifts in both acquisition and revenue after implementing a 2-step subscription popup with a welcome discount, part of a broader acquisition strategy developed in partnership with their dedicated Listrak Account Manager. Performance has been phenomenal: in the first 30 days, daily email opt-ins increased 164% year-over-year (YOY), while SMS opt-ins were up 26% YOY.
Protecting margins was a top priority for All-Clad when introducing the discount offer. With Listrak's technology, they found the right balance by offering an incentive compelling enough to drive email and SMS subscriptions wtihout compromising revenue. The team continues to optimize acquisition strategies by testing various tools, offers, and messaging, setting the stage for even greater list growth.
Overall, All-Clad has seen a 64x return on ad spend (ROAS) from identity resolution marketing since launch, proving out Listrak’s predictions and creating tremendous wins for the All-Clad team.
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