Luxury fragrance brand LAFCO New York worked with Listrak, their long-time marketing partner, to power the successful launch of their Pink Paradise collaboration with The Colony Hotel. By leveraging Listrak’s person-first marketing platform, LAFCO unified customer data and activated coordinated email, SMS, and MMS campaigns, driving conversion rates exceeding 10%.
This collaboration reflects a broader, sustained growth strategy. Over seven years with Listrak, LAFCO has increased ecommerce revenue by more than 182%, fueled by advanced personalization capabilities including predictive content, on-site product recommendations, and highly targeted messaging. The brand has also achieved consistent year-over-year list growth by implementing a two-step, gamified modal that captures both email and SMS subscribers.
