Lumens Drives Personalized Customer Journeys with Listrak

The Challenge

Lumens moved to Listrak looking for a sophisticated partner who could provide deeper, 1:1 personalized messaging, which would lend a more balanced approach to their marketing communications.

The Result

Lumens has experienced superior results with Listrak’s triggered solutions in a short time. Additionally, building precise, multi-message journeys for their welcome, abandonment, alerts, and post-purchase campaigns, they have quickly crushed Listrak’s client-driven benchmarks for RPE (revenue per email) and a triple-digit ROI over their previous provider.

Listrak has helped us immediately grow our triggered revenue and achieve a better balance between broadcast and more personalized, behavior-driven messaging.”
- Anne Berger, Chief Marketing Officer, Lumens