As sophisticated marketers, MacKenzie-Childs, a home goods retailer and longtime Listrak email client, recognized the importance of using identity resolution marketing to drive list growth and increase onsite conversions, resulting in scaled ecommerce revenue. In 2021, seeing the success of other Listrak clients with identity resolution marketing, they decided to leave their previous provider in order to consolidate their customer data with Listrak and drive optimal campaign performance. During their 3-month trial period and beyond, they continuously saw unprecedented returns.
With their data all in one place, their customer experience is more personalized and their triggered messages have improved compared to the previous identity resolution platform. MacKenzie-Childs experienced a 71x ROI, with 34% of their overall ecommerce revenue driven by their highly personalized email campaigns.
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