Sol de Janeiro migrated an existing email and SMS program to Listrak. Sol de Janeiro and Listrak’s SMS experts worked side-by-side to identify and develop SMS growth strategies aligned to their long-term channel and revenue goals.
Together, they launched broadcast and transactional text campaigns and tested SMS vs. MMS messages. These efforts have achieved SMS messages converting at a higher than standard benchmark of 9.74%.
“Listrak’s platform unifies our crosschannel messaging for the best customer experience, while eliminating unnecessary vendors and expense.”
- Tamera Ferro, SVP Global Marketing & Growth, Sol de Janeiro