Sol de Janeiro migrated an existing email and SMS program to Listrak. Sol de Janeiro and Listrak’s SMS experts worked side-by-side to identify and develop SMS growth strategies aligned to their long-term channel and revenue goals.

Together, they launched broadcast and transactional text campaigns and tested SMS vs. MMS messages. These efforts have achieved SMS messages converting at a higher than standard benchmark of 9.74%.

Listrak’s platform unifies our crosschannel messaging for the best customer experience, while eliminating unnecessary vendors and expense.”
- Tamera Ferro, SVP Global Marketing & Growth, Sol de Janeiro
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