All Posts By

Mike Hartman

CRM

Optimization Strategy Driven by Insights

I’m a firm believer that anything good can always be made better. That’s why we’re talking about optimizing your marketing strategy in this post.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

Gain the Competitive Advantage with Insight-Driven Customer Retention Strategies

Whether they only bought once, or were a long-time fan, nobody likes losing customers.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

Let Insights Drive Strategic Acquisition and Conversion

Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.

Posted on 
May 10, 2019
  by
Mike Hartman
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CRM

CDP or CRM? What do retailers really need?

It seems every day a new company is either launched or rebranded as a Customer Data Platform (or CDP).

Posted on 
Feb 5, 2019
  by
Mike Hartman
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360 Customer Profile

Customer Analytics That Go Beyond Average Order Value (AOV)

Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?

Posted on 
Mar 20, 2018
  by
Mike Hartman
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Artificial Intelligence

Artificial Intelligence, Machine Learning and Predictive Analytics

I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology and marketing perspective.

Posted on 
May 17, 2017
  by
Mike Hartman
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