Whether they only bought once, or were a long-time fan, nobody likes losing customers.
Today’s retail competition is fierce, and shoppers have abundant options. Their expectations are high, and their patience is low.
Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?
I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology and marketing perspective.