Easter marks one of the first major retail moments of spring, creating a key opportunity to capture demand across categories like apparel, home décor, food, gifting, beauty, and more. In 2026, Easter spending is expected to reach a record $24.9 billion, as consumers (even though budget-conscious) continue to spend on experiences and celebrations.

But like other seasonal retail moments, success isn’t driven by a single campaign. Top-performing brands start early, personalize at scale, and orchestrate email and SMS to maximize revenue across the customer lifecycle.

That makes timing and how you engage customers leading up to the holiday especially important. 

• 87–89% of email orders occur by Good Friday
• SMS conversions increase in the two weeks leading up to Easter
• Sales peak in the final days as shoppers’ complete last-minute purchases

Easter campaigns consistently outperform surrounding sends – especially when automated messaging is used to capture high-intent shoppers.
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Key Strategies for Winning Easter

Winning Easter comes down to a few key strategies that drive both engagement and revenue:

1. Orchestrate email and SMS as a unified strategy, not separate channels
2. Use customer data to deliver personalized, behavior-driven messaging, such as targeting customers who purchased Easter products last year
3. Start early and build demand with pre-campaign teasers, while thoughtfully re-engaging customers who interact but don’t convert
4. Drive urgency with countdown timers and last-minute messaging—highlighting options like gift cards, in-store pickup, or last-minute outfit solutions
5. Increase engagement with interactive, high-impact creative—like digital Easter egg hunts, scratch-to-reveal discounts, and animated GIFs

Put Strategy Into Action Across the Customer Lifecycle

The most effective Easter campaigns are activated across the entire customer journey. Each touchpoint plays a role in capturing demand.

• Early-stage: Teasers, gift guides, and product discovery
• Mid-stage: Personalized recommendations and promotional campaigns
• Late-stage: SMS reminders, countdown messaging, and shipping deadlines or store hours
• Post-purchase: Follow-up offers and retention messaging

By connecting these moments, brands can capture both early planners and last-minute shoppers and maximize revenue across the full lifecycle.
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Lean Into the Season

Easter is a natural opportunity to introduce playful elements into your messaging.

Design can play a key role in bringing that seasonal moment to life. Many brands lean into:

• Soft, pastel color palettes paired with clean, modern layouts
• Floral patterns, greenery, and natural textures to reflect the shift into spring
• Light, airy imagery that emphasizes renewal, freshness, and new arrivals
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Examples We Love

Hop To It!

Easter may not be the largest retail holiday, but it’s one of the first opportunities to capture spring demand. Brands that start early, stay relevant, and execute across channels will turn it into a meaningful driver of seasonal revenue.