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Contributed by Revere, a Listrak partner. Revere is part of our ecosystem of trusted experts helping retailers accelerate eCommerce growth.
When shoppers browse your site, they expect to find ratings and reviews on your product pages. The power of user-generated content on your eCommerce site is undeniable. Reviews influence 93% of consumers’ purchasing decisions, and shopper interaction with product ratings and reviews increases conversions by 120%.
When shoppers can hear from other customers in reviews, see how a product looks in user-uploaded images, and view responses from your brand to product questions right on the page, it makes their purchase decision a lot easier.
Here’s how to leverage ratings and reviews for eCommerce revenue growth:
Incorporating ratings and reviews on your site with a platform like Revere that gives you full control over your content is a low-lift way to boost SEO. UGC like reviews and product Q&A creates long-tail keywords that drive organic traffic to your site. Reviews also signal credibility and relevance to search engines, boosting local and organic rankings. The increase in social proof that ratings and reviews generate can help improve click-through rates.
UGC gives your marketing team excellent material for campaigns. Highlighting positive reviews provides social proof that encourages conversions, while showcasing answers to product questions demonstrates that you value your customers, building brand loyalty in the process. Include customer UGC in social media campaigns to encourage brand engagement, and feature product reviews in marketing emails to convert browsers into buyers.
Post-purchase emails are a key tool for generating customer feedback. A best practice is to send reminders after a customer has had enough time to use the product and form an opinion. Revere’s built-in Listrak integration makes it easy to automate these emails and keep customers engaged throughout their journey.
Trends in customer reviews can highlight what shoppers love about your products and surface potential issues before they escalate. For example, if multiple reviews flag issues about product fit, you might include a size guide on the product page. You can also highlight elements of rave reviews in your marketing campaigns to drive organic growth.
Encourage customers to leave reviews by offering incentives for participation. Let them know their feedback is valued and appreciated. This may include leveling up in your loyalty program if they leave a certain number of product reviews, reinforcing both engagement and repeat purchases.
When customers leave reviews or questions on product pages, they are often looking for feedback or acknowledgment. Make your customers feel heard by responding to reviews – whether negative or positive – and provide thorough answers to questions that guide shoppers toward a purchase. Regular engagement builds trust and loyalty that ultimately translates into revenue growth.
Ratings and reviews are a powerful asset in your eCommerce toolkit. From boosting SEO and informing marketing campaigns to building lasting customer loyalty, a strong UGC strategy can be a meaningful competitive edge.
Revere empowers retailers to build trust, boost conversions, and strengthen loyalty with authentic, user-generated reviews. Featuring advanced moderation, customizable displays, and flexible integrations, Revere delivers total control and measurable impact. Learn more at www.irevere.com.
