Melissa Lobach
Font Best Practices in Email
When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.
Getting the Most Out of Your Email Header, Footer and Navigation
For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?
How to Communicate Effectively with Your Email Designers
One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your head.
The Importance of Optimizing Email for Accessibility
For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?”
The Importance of Live Text in Email
Imagine a subway commuter on his cellphone with barely any signal. He’s trying to read an email from his favorite shoe brand, but none of the images will load. And because there’s no live text in this message, he has no idea what this brand is trying to tell him. Is there an exclusive sale? A brand-new line? In frustration, he deletes the email.
About Author
Melissa Lobach
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