All Posts By

Melissa Lobach

Design

Font Best Practices in Email

When you think of your style guide, a few things come to mind: your logo, brand colors and, of course, fonts.

Posted on 
Aug 14, 2018
  by
Melissa Lobach
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Design

Getting the Most Out of Your Email Header, Footer and Navigation

For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good?

Posted on 
May 15, 2018
  by
Melissa Lobach
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Design

How to Communicate Effectively with Your Email Designers

One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your head.

Posted on 
Aug 25, 2017
  by
Melissa Lobach
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Design

The Importance of Optimizing Email for Accessibility

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?”

Posted on 
May 30, 2017
  by
Melissa Lobach
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Design

The Importance of Live Text in Email

Imagine a subway commuter on his cellphone with barely any signal. He’s trying to read an email from his favorite shoe brand, but none of the images will load. And because there’s no live text in this message, he has no idea what this brand is trying to tell him. Is there an exclusive sale? A brand-new line? In frustration, he deletes the email.

Posted on 
May 15, 2017
  by
Melissa Lobach
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