All Posts By
Karen DiClemente
Holiday
Getting Ready For A Historic, Increasingly Digital Holiday Season
We’re anticipating that this holiday season will see more online sales than ever before. Retailers need to have their digital strategies in order long before consumers start thinking about gifting.
Strategy and Tactics
Unlocking Data to Boost Customer Acquisition Efforts, Part 1
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.
Strategy and Tactics
Chronic Email Non-Openers: Tips for Re-Engaging before it’s Too Late
Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.
Strategy and Tactics
How and When to Use Symbols in Subject Lines
There is plenty - and varied - information available on using symbols in subject lines.
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Karen DiClemente
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