We’re anticipating that this holiday season will see more online sales than ever before. Retailers need to have their digital strategies in order before consumers think holidays.
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.
Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.
There is plenty - and varied - information available on using symbols in subject lines.