All Posts By

Karen DiClemente

Holiday

Getting Ready For A Historic, Increasingly Digital Holiday Season

We’re anticipating that this holiday season will see more online sales than ever before. Retailers need to have their digital strategies in order long before consumers start thinking about gifting.

Posted on 
Jul 29, 2020
  by
Karen DiClemente
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Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
  by
Karen DiClemente
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Strategy and Tactics

Chronic Email Non-Openers: Tips for Re-Engaging before it’s Too Late

Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.

Posted on 
May 2, 2016
  by
Karen DiClemente
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Strategy and Tactics

How and When to Use Symbols in Subject Lines

There is plenty - and varied - information available on using symbols in subject lines.

Posted on 
Apr 22, 2014
  by
Karen DiClemente
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