All Posts By
Karen DiClemente
Strategy and Tactics
Unlocking Data to Boost Customer Acquisition Efforts, Part 1
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.
Strategy and Tactics
Chronic Email Non-Openers: Tips for Re-Engaging before it’s Too Late
Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.
Strategy and Tactics
How and When to Use Symbols in Subject Lines
There is plenty - and varied - information available on using symbols in subject lines.
About Author
Karen DiClemente
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