All Posts By

Karen DiClemente

Strategy and Tactics

Unlocking Data to Boost Customer Acquisition Efforts, Part 1

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape.

Posted on 
May 4, 2018
  by
Karen DiClemente
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Strategy and Tactics

Chronic Email Non-Openers: Tips for Re-Engaging before it’s Too Late

Many retailers are constantly challenged by the growing number of inactive email addresses on their lists. The never-ending debate around removing these email addresses is still a popular one.

Posted on 
May 2, 2016
  by
Karen DiClemente
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Strategy and Tactics

How and When to Use Symbols in Subject Lines

There is plenty - and varied - information available on using symbols in subject lines.

Posted on 
Apr 22, 2014
  by
Karen DiClemente
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