List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.

Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.

The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.

Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.

Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.

Repeat purchases are as crucial as the first purchase in helping you achieve your revenue goals. Learn best-in-class campaigns, segmentation, and cross-channel efforts to drive loyalty and conversions.

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.

Listrak offers Australia international Text Message Marketing service as part of our commitment to a global SMS presence for our retail clients. Learn how to get started.

G2 has awarded Listrak the top spot among identity resolution providers across all Fall Indexes: Relationship, Results, Usability, and Implementation.

Forrester’s Total Economic Impact of Listrak study outlined how Listrak’s unified platform and industry-leading service could save you 35% on marketing tool spend and 20% on campaign team time.

Forrester uncovered the many benefits clients can expect from their partnership with Listrak, including revenue growth: namely, a 45% increase in email revenue and a 40% increase in SMS revenue.

Crafting an impactful strategy that will cut through the holiday message clutter can be overwhelming. Follow our six critical expert tips to ensure an effective strategy.

Gmail has announced new compliance rules for bulk email senders. Ensure you’re meeting the updated requirements for unsubscribe links and authentication before these changes go into effect on February 1, 2024.

Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.

Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.

Great news! You can now share first-party data seamlessly between Listrak and Twilio Segment. Learn how to enable Listrak as an Event Cloud Source or as a Destination and take your digital marketing campaigns to the next level.

Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.

Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.

Consumers worldwide are glued to their devices – clicking, swiping, shopping. Therefore, SMS is becoming one of the fastest-growing retail channels worldwide. Get started now with text messaging in the UK.

If you have an existing UK SMS program or are looking to get started, review the compliance rules and requirements critical for ensuring an effective program.

Unlock a new level of engagement with your global customers. Listrak offers SMS service to the UK as part of our international messaging efforts.

By responding to inbound text messages, you make customers feel connected and keep them engaged with your brand. Learn how to get started with Two-Way SMS Conversations so you aren’t leaving revenue on the table.