The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.

BFCM By the Numbers

The rising cost of living had retailers executing a discount-heavy promotional strategy this year. Engagement and conversions were encouraged with stacking offers, promos, and daily deals that urged customers to return each day for new offers and exclusive products. Discounts peaked around 30% off, but proved enough to drive consumer demand and impulse shopping. 

2023 BFCM saw consumer online spending at record highs:

Buy Now, Pay Later Hit an All-Time High

On Cyber Monday, consumers took advantage of the more flexible payment arrangement this year, driving $940 million in online spending. This is a staggering 42.5% increase YOY.

Mobile Shopping Overtook Desktop

On Thanksgiving, 59% of online sales came through a smartphone. Across Cyber Week, 51.8% of online sales were via smartphones (up 49.9% in 2022).

Email Drove 15% of Online Sales

During Cyber Week, email contributed to 15% of sales, with the rest driven by paid search, organic search, partners/affiliates, social media, and direct traffic.

SMS, The Star of BFC

Consumers did more shopping via SMS this Black Friday and Cyber Monday than ever before. Read our BFCM SMS recap to learn more.

Get Started

Listrak is here for our 1000+ retail clients 24/7/365. We’re excited to help them finish the year strong and continue the momentum into 2024. 2024 brings big opportunities to engage with customers cross-channel. Listrak’s customer engagement platform powering email, SMS, identity resolution marketing, and push notifications is the key. Get started with Listrak now.

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