When you intern at a company like Listrak, you expect to see a lot of emails. But when I found out I had read over 19,000 for just one project…well, I still wasn’t prepared for that.

Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

Marketers have been using personalization to increase engagement and conversions for many years, starting with the interjection of first name in email subject lines and direct mail pieces.

Although slightly less than one third of consumers are making purchases on their mobile phones, we know that they use their phones at many different points along the path to purchase: to discover new brands and products, conduct research, browse social media sites and compare prices.

There is much being written about how Amazon netted out with the already historic Amazon Prime Day.

We hear a lot these days about “reducing friction” for shoppers. While achieving the effortless buy can manifest itself in infinite forms, my personal favorite is through some inspirational content.

We’ve all done it. While browsing through your favorite eCommerce site, you find a perfect new item.

Don’t miss out on increased holiday sales: make sure your email subject lines stand out from the crowd. 

Here’s what really works, and what will give you a better chance of increasing your email open rates.

When it comes to email marketing, the practice of sending the same message to all customers—known as “batch and blast”—has fallen out of favor.

Sometimes it feels as though omnichannel marketing is more of a science than an art. With each split test, heat map, and cookie, marketing has become riddled with technical jargon and best practices.

In a previous post, I spoke about the important of humanizing your brand through showcase your company culture and engaging with the external world. A few days ago, I stumbled upon a few great examples of this approach in practice.

Before even reaching double digits, we’re all taught about this enigmatic Golden Rule...the belief that “One should treat others as one would like others to treat oneself.”

Multichannel Merchant just released its latest Executive Summary on Personalization. Download the report to see how:

It has been nearly two months since Google rolled out their latest algorithm update, unofficially dubbed Mobilegeddon.

Retail innovation. Transforming retail. Changing the way retail is done.

The online retailer of fabrics and other sewing products says its conversion rate from targeted emails is 14% higher than standard campaigns broadcast to all customers on its list.

You’re familiar with your customers. They already know you, buy from you, and (hopefully) like you.

The email world has been scrambling to learn the impact that Apple Watch will have on emails. We’ve kept up on some recent findings from around the email community, and decided on a course of action for our emails. Here’s the lowdown on this new gadget.

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

How user generated content helped improve one company’s digital marketing presence.

Transactional messages are a key customer touch point and one that many retail marketers have no visibility into as the messages are sometimes sent out through the retailer’s ecommerce platform instead of its ESP.

It’s no secret that customers value personalized product recommendations, both online as they shop and in email campaigns.

Segmenting your list is a great way to target a specific group of customers with a specific message to drive better engagement and ultimately revenue.