Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

A few of the findings Associate Editor Matt Lindner shares include that the modal popup:
- Can help retailers nearly double email subscription rates
- Tends to be most effective around lunch time
- Works best when popped early in the site visit
- Must be fine-tuned by the marketer to optimize messaging, rules, placement and more