Shades of Light and Listrak, a partner since 2014, deliver personalized experiences that highlight curated home décor and lighting. Shop now during the Year-End Sale.

GreaterGood curates gifts that do good around the world. Powered by Listrak’s personalized email marketing, the brand deepens relationships and drives repeat support to extend the impact of every gift.

Fragrance is a go-to gift when shoppers feel confident. Learn how Jomashop and Listrak simplify scent discovery for the holidays and year-round.

Now that retail’s biggest weekend of the year is over, let’s dive into Listrak’s Cyber Week data and what it means for the rest of 2025 and beyond.

Build a strong mobile marketing program with optimized broadcast messaging as the foundation. Get strategies, benchmarks, examples, and beyond from the experts at Listrak.

How Murray’s Makes Holiday Gifting Personal with Online Shopping Experiences.

Keep your holiday SMS campaigns performing at their peak with proven deliverability best practices.

Learn the five actions Listrak's experts recommend marketers take to protect visibility, strengthen engagement, and keep SMS results on track.

Most platforms stop at static segments. Listrak turns audience shifts into real-time journey triggers, helping brands act on customer signals the moment they happen for smarter, more predictive marketing.

When every shopper gets the same message, impact fades. With AI Channel Affinity, brands can predict the right channel for each customer and deliver journeys that feel natural, relevant, and human.

Being cyber strong takes more than great technology. Listrak is advancing security through proactive innovation and a culture of shared responsibility.

Fashion and beauty brands are investing heavily in paid channels like TikTok, Meta, and Google. While these platforms offer reach, the real differentiator is relevance – and relevance starts with data.

Shoppers are blending trends, moods, and identities to create their own style. Brands that respond with hyperpersonalized experiences build deeper connections and lasting loyalty.

Beauty brands are moving beyond ingredients to create emotional, multi-sensory experiences that build deeper connections and long-term loyalty.

A strong broadcast strategy is the foundation of your email program. Here are best practices, benchmarks, and real examples from Listrak clients to help you drive revenue.

Minimalist brands are proving that simplicity, substance, and authentic storytelling can drive deeper connections and long-term loyalty.

Comply with the latest regulations and send smarter, safer mobile messages with Listrak’s Quiet Hours feature.

Turn in-store interactions into lasting loyalty by capturing mobile opt-ins, personalizing follow-ups, and enriching profiles with data that powers smarter journeys.

With Listrak’s actionable data and deep targeting capabilities, you can ensure your TikTok ad campaigns are fresh, relevant, and optimized for performance.

Text message marketing in Texas may now be subject to the same telemarketing restrictions as phone calls. Find out if these changes apply to your business and how you can ensure compliance.

The Washington Supreme Court recently broadened its interpretation of state email laws. Learn what this ruling means for subject lines and how to stay compliant while engaging customers.

Strategies that focus on timing, scarcity, and savings help fashion brands cut through the noise and drive action.

Apple’s iOS26 is set to launch in September 2025, and it’s bringing changes that could impact SMS, email, and mobile engagement strategies.

Transform in-store interactions into powerful digital relationships by delivering personalized follow-up that makes each experience feel like part of a unified customer journey.