There’s no better way to celebrate the holiday season than with cheese, and no better source for gifting cheese than the iconic, world-renowned, New York City-based Murray’s Cheese.

Murray's Cheese’s storied history dates back to 1962 with their first Greenwich Village location, and the heart of the business still resides in the Big Apple, where their cheese experts and mongers serve neighborhood regulars, commuters, and tourists every year at their two locations, and where they even age their own cheese at state-of-the-art cheese caves in Long Island City.

To bring the experience of visiting their NYC locations to people anywhere, Murray’s partners with Listrak to create personalized customer experiences online at murrayscheese.com – making meaningful connections with online consumers throughout the year, and especially during the holiday season.

Murray’s for the Holidays

To help customers find the perfect gift for everyone on their list, Murray’s has launched its Gift Guide, which takes the guess-work out of finding the right gift for everyone from the World Traveler to the Dinner Party Devotee and the Adventurous Eater.

Since corporate gifting can be tricky, Murray's offers unique gift boxes curated by New York City's top cheese experts, featuring hand-selected gourmet foods from around the world.

The holiday season first kicked off with the 12 Days of Murray’s Cheese Countdown Calendar, featuring an incredible lineup of artisanal cheeses and perfectly matched pairings. The debut of the calendar also heralded the launch of Murray’s new custom illustration, which is featured across gift cards, packaging, and ornaments.

Throughout the holidays, Murray’s strives to serve as customers’ “gifting guides,” making the journey smooth, stress-free, and personal.

To help online shoppers find the perfect gift, Murray’s e-commerce team collaborates with Listrak, deploying strategist such as:‍

• ‍Leveraging cross-channel segmentation to re-engage past Murray’s Cheese holiday shoppers with a curated holiday gift preview, driving early seasonal interest and conversions.‍
• Harnessing Listrak’s advanced person-first capabilities to collect first-party data through the Preference Center and SMS Keyword Info Campaigns, enabling tailored experiences based on individual preferences and category interests.‍
• Creating product-based and purchased-based segments to incorporate curated audiences into email and SMS, through Listrak's person-first platform capabilities.‍
• Maximizing engagement and relevancy through dynamic Email and Onsite Product Recommendations, delivering personalized content that reflects each customer’s unique journey.
• Murray's Cheese continues to lean into SMS and consumers are responding well + 4.5% list growth in 2025 YTD

Spreading Cheer & Cheese

With innovative e-commerce strategies, Murray’s Cheese and Listrak ensure that the holidays are full of cheese and cheer for cheese-lovers wide and far.