GreaterGood curates gifts that do good around the world

GreaterGood is a purpose-driven retailer that has been helping people, pets, and communities around the world for more than two decades, with an innovative e-commerce platform that offers a range of ways to engage, give back, and shop for “Gifts that Give Back.”

Founded in 1999,  GreaterGood’s changemakers and the community they’ve built prove that small actions truly add up, having raised over $90 million for charity and investing more than $57 million in products made by skilled global artisans. Together, they are turning everyday purchases and direct donations into meaningful, worldwide change.

As GreaterGood’s email marketing partner, Listrak helps amplify the impact of every gift, donation, and campaign, with average order value up 11% this year vs last. The teams are focused on turning one-time buyers into repeat supports through post-purchase and loyalty campaigns – up 129% and 86% respectively,  while broadcast sends continue to drive strong revenue growth with year-round acquisition tactics – all serving to amplify GreaterGood’s purpose-driven e-commerce program, and extend its impact across the communities it serves. 

The holiday season is an especially important time to consider shopping for “Gifts that Give Back,” joining GreaterGood’s movement that gives back with every gift. Here are some gift ideas that make a difference for people, pets and communities around the world:

Top Gifts That Give Back

• Alpaca Fingerless Mittens: Handmade by a women’s collective in Bolivia, these 100% alpaca wool mittens are fairly traded, and a cozy, meaningful gift.
• Wool Blankets from Ukraine: Beautifully crafted blankets, shawls, and scarves that support Ukrainian producers. Each purchase donates a blanket to someone or a pet in need while creating sustainable jobs. You can also buy blankets to donate directly to Ukrainian families in need.
• Paw Print Merchandise: Slippers, pajamas, bags, home, and kitchen items – perfect for animal lovers. Every purchase gives back to help shelter animals in need when purchased through GreaterGoods’  The Animal Rescue Site brand.

Make an Impact This Holiday and Winter Season

• Veterans’ Winter Relief Kits: Providing essential supplies to Veterans and their pets experiencing homelessness.
• Winterization Drive: Providing blankets and winter supplies to people and pets in need. Participate by donating blankets or winter essentials for stray cats.
• Flight to Freedom: Transports animals from overcrowded shelters to locations where they are more likely to be adopted, giving shelter animals their best chance at a forever home. 

This holiday season, every gift can be more than thoughtful, it can be transformative. By choosing “Gifts that Give Back” from GreaterGood, shoppers aren’t just checking items off a list; they’re supporting artisans, protecting animals, aiding veterans, and strengthening communities around the world. With Listrak helping power timely, personalized engagement across the customer journey, GreaterGood is able to deepen relationships, inspire repeat giving, and extend the reach of every campaign - proving that when purpose and technology work together, generosity can go even further.